Automated Invoca Tracking Number Audits
Every Monday, WebRun opens Invoca, reads last week's call volume for every tracking number and campaign, compares it against the previous weeks, records the trend in Google Sheets, and sends Telegram the numbers that received no calls at all or fell off a cliff, so a broken placement is found fast.
How do I find call tracking numbers that stopped receiving calls?
WebRun opens Invoca every Monday and reads last week's call volume for every tracking number and campaign. It compares each against its own four-week average in Google Sheets and sends Telegram the numbers that received no calls or dropped sharply, so a number missing from a landing page is found in days.
- A number missing from a landing page is found in days, not quarters
- Every tracking number is measured against its own baseline
- Attribution gaps surface before the monthly report
Built for marketing operations · performance marketers · agencies · multi-location marketers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
invoca.comin a real browser with your saved login - no setup, no API keys. -
1
Invoca - read call volume per number
invoca.com
WebRun opens Invoca to read call volume per number. - Open Invoca and set the reporting range to last Monday through Sunday
- List every active tracking number with its campaign, its marketing channel, and the calls it received
- Note any number with zero calls for the week and any campaign whose numbers all went silent
Done when Every active tracking number has last week's call count and its campaign and channel.
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2
Google Sheets - compare against previous weeks
google.com
WebRun opens Google Sheets to compare against previous weeks. - Add last week's column to your tracking number sheet in Google Sheets, one row per number
- Compare each number against its own four-week average and calculate the percentage change
- Mark numbers at zero calls, and numbers that fell more than your alert threshold below their average
Done when Every tracking number has last week's calls, its four-week average, and the change between them.
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3
Telegram - report the dead numbers
telegram.org
WebRun opens Telegram to report the dead numbers. - Send the marketing ops channel the numbers that received no calls last week, with their campaign and channel
- Follow with the numbers that dropped sharply against their own average, biggest fall first
- Note how many weeks each number has been quiet, so a number that fell off a landing page months ago is obvious
Done when Marketing ops has last week's dead and declining tracking numbers in Telegram.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it change or release a tracking number?
No. WebRun only reads call volume and reports it. Releasing a number, editing a campaign, or updating a landing page all stay with your team, so the audit changes nothing in Invoca.
Does it listen to or read call content?
No. This run counts calls per tracking number and campaign. It does not open recordings, transcripts, or any caller detail, so the audit stays at the volume level.
What counts as a number worth flagging?
Zero calls for the whole week, or a fall past your alert threshold against that number's own four-week average. Each flag names the campaign and the marketing channel behind it.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.