Automated G2 Competitor Standing Tracker
Every Monday, WebRun opens G2, visits your product profile and the competitor profiles you nominate, reads the review count, star rating, and category listings shown on each page, records a dated row per product in Airtable, and posts a short movement summary to Microsoft Teams showing who gained reviews and who moved in the category.
How do I track my G2 rating and category position over time?
WebRun checks your G2 product profile and your named competitor profiles every Monday, reading the review count, star rating, and category listing shown on each page. It logs a dated row per product in Airtable and posts a Microsoft Teams summary of who gained reviews and what moved in the category.
- Review velocity against rivals becomes a weekly number, not a guess
- Category movement gets noticed the week it happens
- Airtable builds a dated history you can chart across quarters
Built for B2B SaaS marketers · product marketing · competitive intelligence · founders
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.g2.comin a real browser with your saved login - no setup, no API keys. -
1
G2 - read your profile and competitors
g2.com
WebRun opens G2 to read your profile and competitors. - Open your G2 product profile and the competitor profiles on your watch list
- Read the review count, star rating, and the categories each product is listed in
- Open your main category page and note the order products appear in
Done when Every watched product has this week's review count, rating, and category listing.
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2
Airtable - log this week's figures
airtable.com
WebRun opens Airtable to log this week's figures. - Open your competitive tracker base and add one dated row per product
- Record review count, rating, categories, and position in the category listing
- Calculate the change against the row from the previous run
Done when This week's figures are logged in Airtable with the week on week change.
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3
Microsoft Teams - post what moved
microsoft.com
WebRun opens Microsoft Teams to post what moved. - Post a short summary to your marketing channel showing who gained the most reviews this week
- Call out any change in category position for you or a competitor
- Say plainly when nothing moved, rather than padding the post
Done when The team has this week's G2 movement summary in Teams.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it post or reply to anything on G2?
No. WebRun only reads the public profile pages and category listings. It never writes a review, replies to one, or edits your product profile.
Where do the numbers come from?
Straight off the G2 pages themselves. WebRun records the review count, rating, and listing order exactly as shown that day, so the Airtable history is a copy of the page, not an estimate.
Can I choose which competitors it watches?
Yes. You give WebRun the list of G2 product profiles to check, and the run covers only those plus the category page you care about.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.