Automated dotdigital Campaign Reporting
Every Monday, WebRun signs in to dotdigital, opens the reporting view for every campaign sent in the last seven days, records sends, opens, clicks, bounces, and unsubscribes for each, drafts the stakeholder performance email in Gmail with the best and worst performer called out, and posts the headline numbers to the marketing group on WhatsApp.
How do I produce a weekly email campaign performance report?
WebRun opens dotdigital every Monday and reads the sends, opens, clicks, bounces, and unsubscribes for every campaign from the past week. It drafts the stakeholder performance email in Gmail with the best and worst performer named, then posts the headline numbers to your marketing group on WhatsApp.
- The weekly report is written before anyone asks for it
- Outlier campaigns are named instead of buried in an average
- The stakeholder email waits in Drafts for your commentary
Built for email marketers · CRM teams · retail marketing · agency account managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.dotdigital.comin a real browser with your saved login - no setup, no API keys. -
1
dotdigital - read last week's campaign results
dotdigital.com
WebRun opens dotdigital to read last week's campaign results. - Sign in to dotdigital and open campaign reporting for the last seven days
- For each campaign, record sends, opens, clicks, bounces, and unsubscribes
- Compare each campaign against your usual rates and mark the outliers
- Note the single best and single worst performer of the week
Done when Every campaign sent last week has its full set of numbers recorded.
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2
Gmail - draft the stakeholder readout
gmail.com
WebRun opens Gmail to draft the stakeholder readout. - Open Gmail and draft the weekly performance email to your stakeholder list
- Lead with the week's totals, then the table of campaigns, then the best and worst performer
- Add a short line on what changed against the previous week
- Leave the email in Drafts. WebRun never sends the readout on its own
Done when The stakeholder readout is drafted in Gmail and waiting for your review.
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3
WhatsApp - post the headline numbers
whatsapp.com
WebRun opens WhatsApp to post the headline numbers. - Post the week's headline numbers to the marketing group on WhatsApp
- Show total sends, the average open and click rate, and the unsubscribe count
- Name the best performing campaign and the one that underperformed
- Note that the full readout is waiting as a Gmail draft
Done when The marketing group has this week's headline numbers on WhatsApp.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send anything to my subscribers?
No. WebRun only reads reporting in dotdigital. It never sends a campaign, resends to non-openers, edits a program, or changes an address book. The only email it touches is your own stakeholder draft.
Does the stakeholder email go out automatically?
No. It is written into Gmail Drafts and waits for you. You read it, adjust the commentary, and send it yourself, so no readout leaves your account unreviewed.
What counts as an outlier campaign?
Any campaign whose open, click, or unsubscribe rate is well outside your recent average for that audience. Set the threshold yourself, and outliers are named at the top of the readout.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.