Automated ConvertKit Broadcast Reporting
Every Monday, WebRun signs in to ConvertKit, opens the broadcasts sent in the last seven days, records the recipients, open rate, click rate, and unsubscribes for each, compares them with your recent averages, posts a short scorecard to WhatsApp, and opens a Trello card for any send that underperformed.
How do I review my email newsletter performance every week?
WebRun scores your ConvertKit email every Monday. It reads last week's broadcasts, records opens, clicks, and unsubscribes for each, compares them with your recent average, posts a plain-English scorecard to WhatsApp, and opens a Trello card so a weak send gets rewritten.
- Every send is reviewed within a week rather than forgotten
- A weak subject line becomes an owned rewrite task, not a shrug
- The team sees opens, clicks, and unsubscribes in one place
Built for creators · newsletter publishers · marketing teams · course businesses
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.convertkit.comin a real browser with your saved login - no setup, no API keys. -
1
ConvertKit - read last week's broadcast results
convertkit.com
WebRun opens ConvertKit to read last week's broadcast results. - Sign in to ConvertKit and open Broadcasts
- List every broadcast sent in the last seven days
- Capture the subject line, recipients, open rate, click rate, and unsubscribes for each
- Compare each figure with your trailing average over recent sends
Done when Every broadcast from last week has its results and its comparison to your average.
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2
WhatsApp - post the weekly scorecard
whatsapp.com
WebRun opens WhatsApp to post the weekly scorecard. - Post a short scorecard to your internal marketing group
- List each subject line with its open rate, click rate, and unsubscribes
- Say plainly which send beat your average and which fell behind
- Keep it to the group you approve during setup, never a subscriber
Done when The marketing group has last week's broadcast scorecard in WhatsApp.
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3
Trello - open a card for the weak send
trello.com
WebRun opens Trello to open a card for the weak send. - Open your content board in Trello
- Create a card for each broadcast that fell below your threshold
- Put the subject line, the numbers, and the gap to average in the description
- Assign it to the writer and set a due date for the rewrite
Done when Every underperforming send has an owned Trello card with a due date.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send or schedule a broadcast?
No. WebRun reads the results of broadcasts you already sent. It never composes, schedules, or sends an email, so no subscriber receives anything because of this run.
Does it change any subscriber or sequence?
No. Tags, sequences, forms, and subscriber records are read-only here. Nobody is tagged, unsubscribed, or moved between sequences.
What counts as underperforming?
Whatever gap you set against your trailing average, for example an open rate more than five points below normal. Anything within range is scored in WhatsApp without a Trello card.
Related templates
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