Automated Comscore Audience Trend Reports
Every Monday, WebRun opens Comscore, reads the latest reporting period's unique visitors, time spent, demographic composition, and competitive ranking, appends the period as a new row to the shared trend file in Google Drive, and sends the headline numbers to WhatsApp.
How do I keep a running history of my Comscore audience numbers?
Every Monday WebRun opens Comscore, reads the reporting period's unique visitors, time spent, demographic composition, and competitive ranking, then appends that row to a single trend file in Google Drive. WebRun sends the headline numbers to WhatsApp, so period over period questions get answered from one file.
- Trend questions are answered from one file instead of a fresh pull
- Every reporting period is captured with the same fields in the same place
- The team sees the period over period change without opening the platform
Built for media planners · publishers · agency research teams · audience insights analysts
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
comscore.comin a real browser with your saved login - no setup, no API keys. -
1
Comscore - read the period's numbers
comscore.com
WebRun opens Comscore to read the period's numbers. - Sign in to Comscore and open the reports you track for your properties
- Read the current reporting period: unique visitors, time spent, and demographic composition
- Note your competitive ranking and the periods being compared
- Read the figures on screen rather than downloading files, so nothing leaves the platform as an attachment
Done when This period's audience numbers and ranking are captured for every tracked property.
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2
Google Drive - append to the trend file
drive.google.com
WebRun opens Google Drive to append to the trend file. - Open the audience trend file in the shared Google Drive folder
- Append one row per property with the period, unique visitors, time spent, and ranking
- Leave every earlier period untouched so the file reads as a clean history the team can chart
Done when This period is appended to the trend file with all earlier periods intact.
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3
WhatsApp - send the headline numbers
whatsapp.com
WebRun opens WhatsApp to send the headline numbers. - Message the internal planning group with this period's headline numbers
- Show the change against the previous period for unique visitors and time spent
- Link to the trend file in Google Drive so anyone can open the full history
Done when The planning group has this period's numbers and the link to the trend file.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it overwrite the numbers we already have?
No. WebRun only appends a new row for the current period and leaves every earlier row untouched, so the history builds up rather than being replaced.
Does it share the report outside our team?
No. The trend file stays in your own Google Drive folder with its existing permissions, and the summary goes only to your internal WhatsApp group.
What if the period has not been published yet?
It skips the run and says so, rather than writing a partial row, so the trend file never carries an incomplete period that skews a chart.
Related templates
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