Automated CallTrackingMetrics Source Attribution Scorecard
Every Monday, WebRun opens CallTrackingMetrics, compiles call volume and marked conversions by marketing source for the past week, posts a scorecard to Slack, and sends a Telegram alert if any major source's call volume drops sharply from the week before.
How do I track call volume and conversions by marketing source?
WebRun compiles call volume and marked conversions by marketing source from CallTrackingMetrics every Monday, posts a scorecard to Slack highlighting top and lowest performers, and sends a Telegram alert if any major source's volume drops sharply, so attribution stays visible weekly and a real problem is caught fast.
- Source performance is compiled every Monday without a manual pull
- Sharp volume drops are flagged the same week they happen
- Top and lowest performing sources are called out directly
Built for marketing teams · agencies · PPC managers · demand generation
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.calltrackingmetrics.comin a real browser with your saved login - no setup, no API keys. -
1
CallTrackingMetrics - compile calls and conversions by source
calltrackingmetrics.com
WebRun opens CallTrackingMetrics to compile calls and conversions by source. - Open CallTrackingMetrics reporting for the last 7 days
- Pull call volume and marked conversions by marketing source
- Compare each source against the prior week
Done when Last week's call volume and conversions are compiled by source.
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2
Slack - post the weekly scorecard
slack.com
WebRun opens Slack to post the weekly scorecard. - Post call volume and conversions by source to the marketing channel
- Highlight the top and lowest performing sources
- Keep the scorecard to one message
Done when The team has this week's source attribution scorecard in Slack.
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3
Telegram - alert on a sharp drop
telegram.org
WebRun opens Telegram to alert on a sharp drop. - Send a Telegram alert if a major source's volume drops sharply week over week
- Name the source and the size of the drop
- Skip the alert on a normal week
Done when The team is alerted the same week a source's volume drops sharply.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does WebRun change any ad spend or campaigns?
No. It only reads call and conversion data already tracked by CallTrackingMetrics and reports on it. Any change to campaigns or spend is made by your marketing team.
What counts as marked a conversion?
Whatever CallTrackingMetrics already has tagged as a conversion in your account, WebRun reads that same tagging rather than defining a new one.
Why get a Telegram alert on top of the weekly scorecard?
A source's call volume can drop sharply mid week, for example from a paused campaign, and the Telegram alert catches that before the next Monday's scorecard would.
Related templates
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