Automated BuzzSumo Competitor Content Tracking
Every morning, WebRun signs into BuzzSumo, searches each competitor domain on your watch list for content published in the last day, saves a dated engagement report to Google Drive, and messages you on WhatsApp when a competitor piece beats the engagement threshold you set.
How do I track what my competitors are publishing each day?
WebRun searches BuzzSumo every morning for content published in the last day by each competitor domain on your watch list, capturing headlines, authors, and engagement. It saves a dated report to Google Drive and messages you on WhatsApp whenever a competitor piece passes your engagement threshold.
- Competitor launches are seen the next morning, not weeks later
- Every day's research is archived in Drive instead of lost in a browser tab
- Only genuinely high engagement pieces interrupt your phone
Built for content marketers · SEO teams · PR agencies · brand strategists
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
buzzsumo.comin a real browser with your saved login - no setup, no API keys. -
1
BuzzSumo - search competitor content
buzzsumo.com
WebRun opens BuzzSumo to search competitor content. - Sign into BuzzSumo and open the content search
- Search each competitor domain on your watch list, filtered to the last 24 hours
- Capture the headline, publish date, author, and total engagement for each result
- Note the topic and format so patterns across competitors are visible
Done when Every competitor on the watch list has been searched and its new content captured.
-
2
Google Drive - save the daily report
drive.google.com
WebRun opens Google Drive to save the daily report. - Open your competitive research folder in Google Drive
- Create a dated report listing every new competitor piece with its engagement figure
- Group the entries by competitor and sort each group by engagement
- Keep the file naming consistent so the folder reads as a running archive
Done when Today's competitor report is saved in the Google Drive research folder.
-
3
WhatsApp - flag breakout posts
whatsapp.com
WebRun opens WhatsApp to flag breakout posts. - Send the morning message on WhatsApp
- Lead with any competitor article that passed your engagement threshold
- List the other new pieces as one line each with the competitor name
- Link to the saved Google Drive report for the full detail
Done when You have today's competitor content summary on WhatsApp.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it post or share anything publicly?
No. WebRun only searches BuzzSumo, saves a private report to your Google Drive, and messages you. Nothing is published, shared, or posted to any social account.
How many competitors can it watch?
As many domains as you put on the watch list. Each one is searched separately and grouped in the report, so adding a competitor takes one line of setup.
What counts as a breakout post?
Any competitor article whose total engagement passes the number you set. Everything below the line still appears in the report, just without a WhatsApp call-out.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.