Automated BrightEdge Keyword Ranking Scorecard
Every Monday, WebRun opens BrightEdge, checks every tracked keyword for its ranking change and share of voice versus the prior week, adds a content review reminder to Google Calendar for any keyword that dropped several positions, and posts a scorecard to Microsoft Teams naming the biggest gainers and losers so the content team knows where to focus.
How do I get a weekly scorecard of BrightEdge keyword ranking changes?
WebRun checks BrightEdge every Monday for every tracked keyword's ranking change and share of voice, adds a content review reminder to Google Calendar for any keyword that dropped three or more positions, and posts a scorecard to Microsoft Teams naming the biggest gainers and losers. That turns a dashboard full of numbers into a weekly action list for the content team.
- Ranking drops get a review reminder the same week, not weeks later
- The team sees a weekly scorecard instead of digging through a dashboard
- Recovered keywords stop generating new reminders automatically
Built for SEO managers · content teams · digital marketing leads · enterprise marketing
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
www.brightedge.comin a real browser with your saved login - no setup, no API keys. -
1
BrightEdge - check last week's keyword ranking movement
brightedge.com
WebRun opens BrightEdge to check last week's keyword ranking movement. - Open BrightEdge and check every tracked keyword group
- Capture each keyword's rank change and share of voice versus the prior week
- Flag any keyword that dropped three or more positions
Done when Every tracked keyword's weekly movement is captured.
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2
Google Calendar - add a content review reminder for dropped keywords
calendar.google.com
WebRun opens Google Calendar to add a content review reminder for dropped keywords. - Add a content review reminder for each keyword that dropped three or more positions
- Note the page and the ranking drop in the event details
- Skip creating a duplicate if a reminder already exists for that page
Done when A review reminder exists for every significant ranking drop.
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3
Microsoft Teams - post the ranking scorecard
microsoft.com
WebRun opens Microsoft Teams to post the ranking scorecard. - Post the scorecard naming the biggest ranking gainers and losers
- Include the overall share of voice trend for the week
- Link to the new calendar reminders for follow-up
Done when This week's ranking scorecard is posted in Teams.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it rewrite content or fix the ranking drop for me?
No. WebRun only reads ranking data from BrightEdge and flags what needs attention. Editing a page or changing content stays a step your content team takes.
What triggers a content review reminder?
Any tracked keyword that drops three or more positions versus the prior week gets its own calendar reminder, so a meaningful slip does not wait for someone to notice it in the dashboard.
What happens if a keyword's ranking recovers on its own?
It reads the live ranking data each Monday, so a keyword that climbs back up stops generating new review reminders.
Related templates
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