Automated AnswerThePublic Content Idea Export
Every Monday, WebRun runs your tracked seed keywords through AnswerThePublic, exports the full list of questions and comparisons to an Airtable base, and writes a shortlist of the strongest ideas to a Notion page for the content team to pick up.
How do I turn AnswerThePublic research into a weekly content idea list?
WebRun runs your tracked seed keywords through AnswerThePublic every Monday, exports the full list of questions and comparisons to Airtable, and writes a shortlist of the strongest ideas to Notion for the content team, so a fresh batch of research-backed content ideas is ready before the week's planning meeting.
- A fresh batch of content ideas is ready before the weekly planning meeting
- Every question and comparison is archived in one searchable Airtable base
- The content team gets a shortlist instead of a raw export to sort through
Built for content marketers · SEO teams · content strategists · agencies
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
answerthepublic.comin a real browser with your saved login - no setup, no API keys. -
1
AnswerThePublic - run seed keywords for new questions
answerthepublic.com
WebRun opens AnswerThePublic to run seed keywords for new questions. - Open AnswerThePublic and run each tracked seed keyword
- Review the questions, prepositions, and comparisons it returns
- Note which results are new since last week
Done when Every tracked keyword has been run and new results noted.
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2
Airtable - export the full question list
airtable.com
WebRun opens Airtable to export the full question list. - Open the content ideas base in Airtable
- Add a row for each new question or comparison with its seed keyword
- Tag rows by topic so the content team can filter
Done when Every new result this week is logged as a row in Airtable.
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3
Notion - shortlist ideas for the content team
notion.so
WebRun opens Notion to shortlist ideas for the content team. - Open the content team's weekly ideas page in Notion
- Shortlist the strongest 10 to 15 ideas from this week's export
- Note why each shortlisted idea looks promising
Done when The content team has this week's shortlist in Notion.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it publish any content on its own?
No. WebRun only researches and exports ideas. It never writes, publishes, or schedules a piece of content on its own.
How does it choose the shortlist?
It reviews the full export for the week and picks the questions and comparisons most relevant to your seed keywords, noting why each one looks promising.
What happens to ideas that aren't shortlisted?
They still land in the full Airtable export, so nothing is thrown away. The Notion shortlist is just what surfaces first.
Related templates
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