Automated Intro Offer Nurture
When a new client redeems an intro offer in Momence, WebRun identifies where they are in the trial window, drafts a personalised follow-up email for each stage of a nurture sequence in Gmail, and posts each draft to Slack so you can review and send at the right moment.
How do I automatically nurture yoga intro-offer clients to convert to memberships?
WebRun monitors Momence for intro-offer clients, identifies where each person is in their trial window, and drafts a timed nurture email sequence in Gmail for your review. The Slack digest shows who needs attention and flags clients nearing conversion, so no intro-offer client falls through the cracks.
- Every intro-offer client gets a well-timed nurture sequence without extra admin effort
- Staff review and send emails on their schedule, keeping communication personal
- Clients nearing the end of their trial are flagged before the window closes
Built for yoga studio owners · studio managers · boutique fitness studios · Momence users
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
momence.comin a real browser with your saved login - no setup, no API keys. -
1
Momence - detect new intro-offer redemption
momence.com
WebRun opens Momence to detect new intro-offer redemption. - Open Momence and check for clients who have redeemed an intro offer
- Capture name, email, intro-offer type, start date, and classes attended so far
- Flag clients who are nearing the end of their intro window (within 3 days)
Done when Every active intro-offer client is listed with their current usage and days remaining.
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2
Gmail - draft nurture sequence emails
gmail.com
WebRun opens Gmail to draft nurture sequence emails. - Draft a welcome email for clients on day 1 of their intro offer
- Draft a mid-sequence check-in email for clients at the halfway point, mentioning membership options
- Draft a closing email for clients with 3 or fewer days left, including a membership upgrade link
- Leave all drafts unsent for staff review
Done when Nurture emails are drafted in Gmail for every intro-offer client at the right sequence stage.
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3
Slack - notify team and queue for approval
slack.com
WebRun opens Slack to notify team and queue for approval. - Post a list of intro-offer clients with their sequence stage and the draft subject line
- Prompt staff to review and send each draft from Gmail
- Flag any clients who have attended all intro classes and have not yet converted
Done when Team has a clear list of pending nurture drafts and high-priority conversion candidates in Slack.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email clients without my approval?
No. Every nurture email is drafted in Gmail and left unsent until a staff member reviews and sends it. WebRun never emails a client directly on its own.
Can I customise the nurture sequence messages?
Yes. You provide the tone, key messages, and any membership offers to highlight, and WebRun uses those instructions to draft every email in the sequence.
What if a client converts before the sequence is complete?
WebRun checks Momence for current membership status each run. Clients who have already converted are removed from the nurture list and no further drafts are created for them.
Related templates
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