Automated Validity Reputation and List Reconciliation
Every Monday, WebRun opens Validity, pulls the current sender reputation and deliverability score along with the latest list verification results, reconciles both into one tracker in Google Sheets, and emails the marketer an internal summary of what changed.
How do I track sender reputation and list hygiene together each week?
WebRun pulls your sender reputation score and list verification results from Validity every Monday, reconciles both into one tracker in Google Sheets, and emails the marketer an internal summary of what changed. The team sees reputation and list hygiene together in one place, without pulling either report by hand.
- Reputation and list hygiene are tracked together instead of in two separate reports
- A dropping reputation score gets flagged the same week it happens
- The marketer gets one internal summary instead of digging through Validity
Built for email marketers · marketing operations · email infrastructure teams · enterprise marketing teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
www.validity.comin a real browser with your saved login - no setup, no API keys. -
1
Validity - pull reputation and list verification data
validity.com
WebRun opens Validity to pull reputation and list verification data. - Open Validity and check the current sender reputation and deliverability score
- Pull the latest list verification results, including invalid and risky addresses found
- Compare this week's score against last week's
Done when This week's reputation score and list verification results have been captured.
-
2
Google Sheets - reconcile into one tracker
google.com
WebRun opens Google Sheets to reconcile into one tracker. - Log this week's reputation score and the count of invalid or risky addresses found
- Keep a running history so the trend over time is visible
- Flag a reputation score that dropped from last week
Done when This week's numbers have a reconciled row in the tracker.
-
3
Gmail - email an internal summary
gmail.com
WebRun opens Gmail to email an internal summary. - Email the marketer an internal summary of this week's reputation score and list hygiene results
- Call out whether the score improved or dropped from last week
- Link to the full tracker in Sheets
Done when The marketer has this week's internal reputation and hygiene summary.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it remove invalid addresses from my list automatically?
No. WebRun only reads the verification results Validity already produced and reconciles them into a tracker. Removing addresses from a list is still done by hand.
Does it email anyone on my contact list?
No. The Gmail step is an internal summary sent only to the marketer. WebRun never emails contacts on the list being verified.
What if reputation drops sharply in one week?
It is flagged in both the tracker and the email summary so the team can look into the cause, though diagnosing and fixing it is left to your team.
Related templates
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