Automated Talkwalker Sentiment Spike Alerts
Every hour, WebRun opens Talkwalker, checks mention volume and sentiment across the sources it monitors for your brand, sends the team a Telegram digest of the numbers, and texts you through Twilio the moment negative sentiment spikes sharply above normal.
How do I get alerted when brand sentiment spikes negative on Talkwalker?
WebRun checks Talkwalker every hour for mention volume and sentiment across the sources it monitors, sends the team a Telegram digest of the numbers, and texts you through Twilio the moment negative sentiment spikes sharply above baseline. It never responds to a mention itself, leaving that call to your team.
- A sentiment spike gets caught within the hour, not the next morning
- Routine monitoring stays out of your urgent alerts channel
- The likely driver of a spike is surfaced, not just the number
Built for PR teams · brand reputation managers · crisis communications teams · enterprise marketing teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.talkwalker.comin a real browser with your saved login - no setup, no API keys. -
1
Talkwalker - check mention volume and sentiment
talkwalker.com
WebRun opens Talkwalker to check mention volume and sentiment. - Open your brand monitoring dashboard in Talkwalker
- Check total mention volume and sentiment breakdown since the last check
- Compare negative sentiment against its normal baseline
Done when Mention volume and sentiment have been checked against the baseline.
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2
Telegram - send the hourly digest
telegram.org
WebRun opens Telegram to send the hourly digest. - Send the team a digest of mention volume and sentiment for the hour
- Include the top sources driving the conversation
- Keep this as the routine, non-urgent update
Done when The team has this hour's monitoring digest on Telegram.
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3
Twilio - text you if sentiment spikes negative
twilio.com
WebRun opens Twilio to text you if sentiment spikes negative. - Send a text only when negative sentiment spikes sharply above baseline
- Include the likely driver if one stands out
- Skip texting for normal hour-to-hour fluctuation
Done when You've been texted about any real sentiment spike.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does WebRun respond to negative mentions for me?
No. It only monitors volume and sentiment and alerts you. Deciding how and whether to respond to any mention is entirely up to your team.
What counts as a spike, not just normal noise?
Negative sentiment that jumps sharply above its recent baseline, not the routine ups and downs Talkwalker already shows on the dashboard.
Why get both a Telegram digest and a Twilio text?
The Telegram digest covers routine hourly monitoring. The Twilio text is reserved for a genuine spike, so it doesn't get lost among routine updates.
Related templates
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