Get alerted when a competitor's traffic spikes
Every Monday, WebRun opens Similarweb, checks this week's traffic for each tracked competitor against their trailing four-week average, posts a Teams alert naming any big swing, and opens a Trello card to investigate the cause.
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What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
similarweb.comin a real browser with your saved login - no setup, no API keys. -
1
Similarweb - check tracked competitor traffic
similarweb.com
WebRun opens Similarweb to check tracked competitor traffic. - Open Similarweb and pull this week's traffic for each tracked competitor
- Compare it to the prior four weeks' average
- Note which competitor moved the most and by how much
Done when Every tracked competitor's traffic has been checked against its baseline.
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2
Microsoft Teams - alert on a big swing
microsoft.com How to Automate Microsoft Teams
WebRun posts to Microsoft Teams to alert on a big swing. - Post an alert to the marketing channel naming the competitor and the swing
- Include the top traffic sources driving the change if visible
Done when The team has a Teams alert for every competitor with a big swing.
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3
Trello - track the investigation
trello.com How to Automate Trello
WebRun opens Trello to track the investigation. - Open a card to investigate the cause behind the spike or drop
- Attach the traffic numbers and source breakdown
Done when A Trello card exists for every competitor swing worth investigating.
How do I get alerted when a competitor's website traffic spikes?
WebRun checks your tracked competitors' traffic in Similarweb every week, comparing it against their trailing four-week average. When one spikes or drops sharply, it posts a Microsoft Teams alert naming the competitor and the swing, and opens a Trello card with the traffic and source breakdown so your team can dig into why.
- Competitor traffic spikes get caught within a week, not at quarter-end
- Every swing comes with a tracked Trello card, not just a notification
- Smaller competitors get the same weekly scrutiny as the biggest rival
Built for marketing teams · competitive intelligence analysts · growth teams · product marketing
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it change our marketing strategy based on what it finds?
No. WebRun only reports the traffic swing and opens a card to investigate. Deciding what to do about a competitor's move is left to your marketing team.
How big does a swing have to be to trigger an alert?
It compares this week's traffic to the prior four weeks' average for each competitor, so the alert is reserved for a real move, not normal week-to-week noise.
Does it track every competitor the same way?
Yes. Every domain on your tracked competitor list gets checked on the same weekly schedule, so a smaller competitor gets the same scrutiny as your biggest rival.
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