Automated Similarweb Competitor Benchmarks
Every Monday, WebRun opens Similarweb, reads visits, traffic sources, and top channels for your site and each competitor you track, files a dated side-by-side benchmark into Google Drive, and leaves a short stakeholder email drafted in Gmail for you to review and send.
How do I benchmark my website traffic against competitors weekly?
WebRun opens Similarweb every Monday and reads visits, engagement, and traffic-source mix for your site and each competitor you track. It files a dated side-by-side benchmark into Google Drive, highlights the three biggest movers, and drafts the stakeholder email in Gmail for you to approve and send.
- A dated competitive benchmark exists every Monday without anyone building it
- The three biggest movers are called out, so the story is obvious
- Stakeholder updates go out the same day instead of the week after
Built for marketing teams · growth leads · agencies · product marketers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
similarweb.comin a real browser with your saved login - no setup, no API keys. -
1
Similarweb - pull your numbers and theirs
similarweb.com
WebRun opens Similarweb to pull your numbers and theirs. - Open Similarweb and load your own domain overview
- Capture total visits, visit duration, pages per visit, and bounce rate
- Read the traffic source split across direct, search, referral, social, and paid
- Repeat for each competitor domain on your tracked list
- Note the largest movers against the previous period
Done when Your site and every tracked competitor have a full set of figures for the period.
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2
Google Drive - file the benchmark report
drive.google.com
WebRun opens Google Drive to file the benchmark report. - Open your competitive research folder in Google Drive
- Create a dated report with a side-by-side table of every tracked domain
- Add a channel-mix section showing where each site's traffic comes from
- Highlight the three biggest changes since the last report
- Name the file by date so the folder reads as a timeline
Done when This week's benchmark sits in Drive alongside the earlier ones.
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3
Gmail - draft the stakeholder update
gmail.com
WebRun opens Gmail to draft the stakeholder update. - Draft a short stakeholder email with the headline numbers and the three biggest moves
- Link the full report in Drive rather than pasting the whole table
- Keep the tone factual and free of speculation about why numbers moved
- Leave the message unsent in Drafts for you to approve
Done when A stakeholder update is drafted in Gmail waiting on your review.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email stakeholders without me?
No. The update is left unsent in Gmail Drafts every week. You read it, edit it, and send it. WebRun writes the draft and stops.
Where do the numbers come from?
Straight from the Similarweb views your account already has access to. WebRun copies what is on screen and never estimates, models, or fills in a figure Similarweb does not show.
Can I change which competitors it tracks?
Yes. You give WebRun the list of domains to benchmark, and you can add or remove one at any time. The next Monday report picks up the new list.
Related templates
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