Automated Sendlane Weekly Revenue Scorecard
Every Monday, WebRun opens Sendlane, reads how much revenue last week's email and SMS campaigns drove along with open, click, and conversion rates, saves the scorecard as a dated file in Google Drive, and texts the marketing owner a short summary through Twilio naming the top revenue campaign.
How do I track Sendlane email and SMS revenue every week?
Every Monday, WebRun reads how much revenue last week's Sendlane email and SMS campaigns drove, saves a ranked scorecard as a dated file in Google Drive, and texts the marketing owner a short summary naming the top revenue campaign through Twilio. The team knows what drove sales last week before Monday planning even starts.
- Revenue per campaign is ranked every week without a manual pull
- The top performer is texted before the marketing owner even opens email
- A dated Drive archive tracks revenue trends over months
Built for ecommerce marketers · DTC brands · email and SMS marketing managers · marketing operations
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.sendlane.comin a real browser with your saved login - no setup, no API keys. -
1
Sendlane - read campaign revenue
sendlane.com
WebRun opens Sendlane to read campaign revenue. - Open Sendlane and review last week's email and SMS campaigns
- Read the revenue, open rate, and click rate for each
- Rank campaigns by revenue driven
Done when Every campaign from the past week has its revenue and engagement numbers captured.
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2
Google Drive - save the scorecard
drive.google.com
WebRun opens Google Drive to save the scorecard. - Save a dated scorecard file to Drive with this week's numbers
- Rank campaigns from highest to lowest revenue
- Keep prior weeks' files in place for comparison
Done when This week's revenue scorecard is saved to Drive.
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3
Twilio - text the summary
twilio.com
WebRun opens Twilio to text the summary. - Text the marketing owner a short summary naming the top revenue campaign
- Include the total revenue driven across email and SMS for the week
- Keep the text to a couple of lines
Done when The marketing owner has this week's revenue summary by text.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it change how campaigns are targeted?
No. WebRun only reads how campaigns already performed and reports on them. Adjusting targeting or content stays with the marketing team.
How is revenue attributed to a campaign?
Using whatever attribution Sendlane itself reports for each send, not a separate calculation layered on top.
Can I see the full ranked list, not just the top campaign?
Yes. The Drive file ranks every campaign from the week, the text just highlights the top one for a quick read.
Related templates
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