Automated Rockerbox Weekly Attribution Scorecard
Every Monday morning, WebRun opens Rockerbox, reads last week's multi-touch attribution numbers for every marketing channel, exports a dated row per channel to a Google Sheet, and drafts a short recap email in Gmail ranking channels by attributed revenue, leaving it in your drafts folder for the marketing lead to review and send.
How do I get a weekly attribution scorecard from my Rockerbox data?
WebRun reads last week's multi-touch attribution numbers in Rockerbox every Monday, exports a dated row per channel to a Google Sheet, and drafts a ranked recap email in Gmail. The marketing lead gets a clear read on which channels are actually driving revenue, ready to send, without pulling numbers out of Rockerbox by hand.
- The marketing lead gets a ranked channel scorecard every Monday without asking
- A running spreadsheet history builds automatically for trend review
- Significant attribution shifts get flagged before budget decisions are made
Built for Performance marketing teams · Marketing leadership · E-commerce brands · Media buyers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
rockerbox.comin a real browser with your saved login - no setup, no API keys. -
1
Rockerbox - read last week's attribution data
- Open Rockerbox and read last week's attributed revenue by channel
- Read the spend and attribution weight for each channel
- Rank channels from best to worst performing
Done when Every active channel has last week's attributed revenue and spend.
-
2
Google Sheets - export the numbers
google.com
WebRun opens Google Sheets to export the numbers. - Append a new row for each channel with the week's date and figures
- Keep prior weeks' rows untouched below
- Highlight the top and bottom performing channels
Done when This week's row is added for every channel.
-
3
Gmail - draft the recap email
gmail.com
WebRun opens Gmail to draft the recap email. - Draft a recap email ranking channels by attributed revenue
- Call out any channel whose attribution shifted significantly
- Leave the email as a draft. Never send it without review
Done when A recap email is waiting in Gmail drafts for the marketing lead.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will the recap email go out without anyone reviewing it?
No. WebRun only drafts it in Gmail. Nothing reaches the marketing lead's inbox until someone reviews and sends it.
Does WebRun change our Rockerbox attribution model?
No. It only reads the attribution numbers Rockerbox already calculates. Attribution models and settings are never touched.
Can we track more channels than the default ones?
Yes. Point WebRun at every channel you track in Rockerbox and it exports all of them into the same weekly sheet.
Related templates
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