Automated Robly Resend Performance Tracking
Every morning, WebRun opens Robly, reads how the past day's automatic resends to non-openers performed compared to the original send, logs the open rate lift per campaign to a Google Sheet, and emails the marketing lead a short summary through Gmail so the value of Robly's resend feature stays visible.
How do I track how well Robly's resend to non-openers is working?
Every morning, WebRun reads how the past day's Robly resends to non-openers performed, logs the open rate lift per campaign to a Google Sheet, and emails the marketing lead a short summary through Gmail. The real value of resending to non-openers stays visible instead of getting lost inside a single blended open rate.
- The added value of every resend is visible, not buried in one blended rate
- A running spreadsheet shows which campaigns benefit most from resending
- The marketing lead sees the lift before the next campaign is planned
Built for nonprofit and small business marketers · email marketing managers · membership organizations · marketing operations
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.robly.comin a real browser with your saved login - no setup, no API keys. -
1
Robly - read resend performance
robly.com
WebRun opens Robly to read resend performance. - Open Robly and review campaigns that resent to non-openers in the past day
- Read the original open rate and the resend's added opens
- Calculate the open rate lift per campaign
Done when Every resent campaign has its open rate lift captured.
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2
Google Sheets - log the open rate lift
google.com
WebRun opens Google Sheets to log the open rate lift. - Open the resend tracking sheet
- Add a row per campaign with its original and resend open rates
- Keep prior days in place so trends stay visible
Done when Yesterday's resend numbers are logged as new rows.
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3
Gmail - email the summary
gmail.com
WebRun opens Gmail to email the summary. - Draft a short summary email of yesterday's resend performance
- Name the campaign with the biggest open rate lift
- Send it to the marketing lead's inbox
Done when The marketing lead has yesterday's resend summary in their inbox.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it trigger the resend itself?
No. WebRun only reads how Robly's own resend feature performed after it ran. Configuring the resend rule stays in Robly.
How is the lift calculated?
By comparing the original campaign's open rate to the additional opens the resend brought in, so the added value is clear rather than blended into one number.
What if a campaign was not eligible for a resend?
It simply does not appear in that day's digest, since only campaigns Robly actually resent are tracked.
Related templates
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