Automated PR Award and Speaking Deadline Tracker
Every Monday, WebRun opens the award and speaking deadline tracker in Google Sheets, identifies submissions due within the next two weeks, checks draft entry and preparation status in Prowly, and posts a prioritised Slack alert with readiness status so the team can act on every upcoming submission in time.
How can my PR agency automatically track award and speaking submission deadlines?
Every Monday, WebRun opens the award and speaking deadline tracker in Google Sheets, identifies submissions due within the next 14 days, checks draft readiness in Prowly, and posts a prioritised Slack alert with readiness status and owner tags. Entries due within 72 hours with no draft are escalated, so no award or speaking opportunity is missed.
- No award entry or speaking submission is missed because a deadline crept up unnoticed
- The team knows two weeks in advance which entries still need drafting or client sign-off
- Urgent incomplete submissions are escalated to the account director before it is too late
Built for PR agencies · account leads · communications managers · PR directors
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
docs.google.com/spreadsheetsin a real browser with your saved login - no setup, no API keys. -
1
Google Sheets - check upcoming deadlines
google.com
WebRun opens Google Sheets to check upcoming deadlines. - Open the award and speaking opportunity tracker
- Filter to opportunities with submission deadlines in the next 14 days
- Capture opportunity name, category, client, deadline date, and assigned team member
Done when All award and speaking deadlines within 14 days are listed with client and owner details.
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2
Prowly - verify submission readiness
prowly.com
WebRun opens Prowly to verify submission readiness. - Open Prowly and check the story or entry content status for each upcoming submission
- Confirm whether the draft entry is written, approved, and ready to submit
- Flag any submission that is not yet drafted or is awaiting client sign-off
Done when Submission readiness status is confirmed or flagged for every opportunity due within 14 days.
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3
Slack - post the deadline alert
slack.com
WebRun opens Slack to post the deadline alert. - Post a prioritised Slack alert listing deadlines by urgency and readiness
- Mark each as ready to submit or needs action, tagging the assigned team member
- Escalate any submission due within 72 hours with no draft to the account director
Done when The team has a clear Slack alert with deadlines, readiness status, and owner tags.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it submit award entries or speaker proposals automatically?
No. WebRun surfaces deadlines and readiness status but never submits an entry or proposal on its own. All submissions are made by a team member after reviewing and approving the draft.
How far ahead does it look for upcoming deadlines?
Each Monday run looks 14 days ahead, giving the team a two-week window to prepare entries and secure any client sign-off before the submission closes.
What if an opportunity is missing from the tracker?
The system monitors only what is logged in the Google Sheets tracker, so the team should add every award and speaking opportunity when it is identified. WebRun then tracks and alerts on it from that point forward.
Related templates
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