Catch brand sentiment spikes before they become a crisis
Every few hours, WebRun opens Cision and checks brand mention volume and sentiment for each monitored client, compares the latest readings to the baseline logged in Google Sheets, and posts a Slack alert to the account team whenever a spike or sentiment shift crosses your threshold, so the team can respond before a story escalates.
- No credit card
- Under $0.01 per run
- Cancel anytime
How can my PR agency automatically detect and alert on client brand sentiment spikes?
Every few hours, WebRun opens Cision and checks brand mention volume and sentiment for each monitored client, comparing results to the 7-day baseline in Google Sheets. When a negative sentiment shift or mention surge crosses your threshold, it posts a Slack alert with driving stories and sentiment breakdown so the account team can respond before coverage escalates.
- Brand sentiment spikes are caught within hours, not the next morning
- The account team gets all driving story context in one Slack alert, ready to act
- High negative sentiment events are flagged immediately so the team can prepare a response
Built for PR agencies · account teams · communications managers · crisis PR teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.cision.comin a real browser with your saved login - no setup, no API keys. -
1
Cision - check mention volume and sentiment
cision.com
WebRun opens Cision to check mention volume and sentiment. - Open Cision and run the saved brand monitoring search for each client
- Collect mention volume and sentiment scores for the most recent monitoring window
- Identify any unusual increase in negative mentions or a sudden volume surge
Done when Current mention volume and sentiment data is captured for all monitored clients.
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2
Google Sheets - compare against baseline
google.com How to Automate Google Sheets
WebRun opens Google Sheets to compare against baseline. - Open the brand sentiment baseline log for each client
- Compare the current reading to the rolling 7-day baseline
- Flag any client whose negative sentiment or total mention volume has exceeded your spike threshold
Done when Clients with a sentiment or volume spike are identified against their baseline.
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3
Slack - post spike alert to account team
slack.com How to Automate Slack
WebRun opens Slack to post spike alert to account team. - Post a spike alert to the relevant account channel for any flagged client
- Include current vs baseline mention volume, sentiment breakdown, and links to the top driving stories
- Mark as high priority if negative sentiment exceeds 40 percent of total mentions
Done when The account team has a Slack alert with all context needed to assess and respond to the spike.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it issue a public statement or respond to coverage automatically?
No. WebRun monitors and alerts, but any public-facing response or statement is always drafted and approved by the account team before it is shared. The alert is purely internal.
How does it decide what counts as a sentiment spike?
It compares current mention volume and sentiment against the 7-day rolling baseline stored in Google Sheets. You set the spike threshold when configuring the run, so alerts only fire when a genuine deviation occurs.
Which sentiment signals does it monitor in Cision?
It reads overall mention volume, positive, neutral, and negative sentiment percentages, and flags the top stories driving any spike, giving the account team the full picture to decide how to respond.
Related templates
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