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Automated PR Media Coverage Monitoring Digest

Every morning, WebRun opens Cision, collects new media mentions for each client, de-duplicates the list, logs them to a shared Google Sheet, and posts a clean digest to Slack so the team starts the day with every overnight mention in one place.

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Runs on WebRun · Strict Lockdown policy
Every morning at 7:30 AM WebRunorchestrates each step
1 Cision pull new media mentions
2 Google Sheets log and de-duplicate mentions
3 Slack post the daily digest
In short

How can my PR agency automatically monitor and digest client media coverage each day?

Every morning, WebRun opens Cision and pulls all new media mentions for each client, logs them to a shared Google Sheet with duplicates removed, and posts a client-grouped Slack digest with headline, outlet, reach, and link. Tier-one hits are flagged so the team can act on high-value coverage immediately.

  • Every overnight client mention surfaces in Slack before the morning standup
  • Tier-one coverage is flagged for immediate action, not buried in a long list
  • The coverage log in Google Sheets stays current with no manual copy-paste

Built for PR agencies · communications teams · account managers · media relations teams

Step by step

What does WebRun do on every run?

The exact actions WebRun takes, in order - in plain language, so you can adjust anything.

  1. WebRun signs in and gets to work

    Opens www.cision.com in a real browser with your saved login - no setup, no API keys.

  2. 1
    Cision - pull new media mentions
    cision.com
    WebRun in Cision: pull new media mentions
    WebRun opens Cision to pull new media mentions.
    • Open Cision and run the saved media-monitoring search for each client
    • Collect all new mentions published since yesterday's run
    • Note publication, headline, reach, sentiment, and URL for each mention

    Done when All new client mentions since yesterday are captured with publication and reach data.

  3. 2
    Google Sheets - log and de-duplicate mentions
    google.com
    WebRun in Google Sheets: log and de-duplicate mentions
    WebRun opens Google Sheets to log and de-duplicate mentions.
    • Open the shared coverage log sheet for the account
    • Append new mentions and check for duplicates against rows already logged
    • Flag high-reach and tier-one publication hits for easy scanning

    Done when The coverage log is updated with de-duplicated mentions and tier-one hits are flagged.

  4. 3
    Slack - post the daily digest
    slack.com
    WebRun in Slack: post the daily digest
    WebRun opens Slack to post the daily digest.
    • Post a digest to the team channel grouped by client
    • List headline, outlet, reach estimate, and link for each new mention
    • Highlight tier-one hits and any unexpected brand mentions at the top

    Done when The team has a complete overnight coverage digest in Slack, grouped by client.

Run settings

How is each run configured?

Starting pageWhere Chrome opens at the start of each run
www.cision.com
ScheduleRuns automatically on this cadence
Every morning at 7:30 AM
DeliveryHow each run's result reaches you
Coverage digest · Slack
OutputWhat each run produces - A client-grouped daily digest of new media mentions with headline, outlet, reach, and link, plus flagged tier-one hits.
Text
Setup & safety

Secure by default

Connect once, stays signed in

WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.

Your credentials stay in your own private environment - WebRun never stores your passwords.
Strict Lockdown

Every action is checked against this policy before it runs.

Domains ALLOWLIST
Typed input ALLOW
Shell command BLOCK
File uploads BLOCK
Runs in a contained environment More on policies
Good to know

Questions, answered

Does it pick up every mention or just news articles?

It reads whatever your Cision media-monitoring search is configured to capture, including news, broadcast, online, and blog mentions, so coverage is as broad as your existing Cision setup.

How does it avoid posting duplicate mentions?

Each run checks the Google Sheet coverage log before appending, so a mention already captured in a previous run is skipped rather than repeated in the Slack digest.

Can it cover multiple clients in one run?

Yes. WebRun loops through each client's saved Cision search and groups the results by account in both the Sheet and the Slack digest, so the whole agency is covered in a single morning run.

Keep going

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