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Automated Parse.ly Stale Article Alerts

Every Monday morning, WebRun opens Parse.ly, reads traffic trends for every published article, finds ones whose traffic has dropped over the past month and have not been updated recently, books a content review slot on Google Calendar, and posts the ranked list to Microsoft Teams so editors always know which articles most need a refresh.

Runs on WebRun · Strict Lockdown policy
Every Monday at 9:00 AM WebRunorchestrates each step
1 Parse.ly find articles with declining traffic
2 Google Calendar book a content review
3 Microsoft Teams post the refresh list
In short

How do I find which Parse.ly articles need a content refresh?

WebRun reads traffic trends for every published article in Parse.ly each Monday, flags the ones whose traffic has dropped and have gone the longest without an update, and posts a ranked refresh list to Microsoft Teams. It also books a content review slot on Google Calendar, so declining articles get a scheduled second look instead of fading quietly.

  • Declining articles get flagged weekly instead of discovered at a quarterly audit
  • Editors get a ranked queue instead of guessing what to refresh first
  • A content review slot is booked automatically so the list actually gets worked

Built for Publishers · Content teams · SEO teams · Editorial leads

Step by step

What does WebRun do on every run?

The exact actions WebRun takes, in order - in plain language, so you can adjust anything.

  1. WebRun signs in and gets to work

    Opens dash.parsely.com in a real browser with your saved login - no setup, no API keys.

  2. 1
    Parse.ly - find articles with declining traffic
    • Open Parse.ly and read traffic trends for every published article over the last 90 days
    • Find articles whose traffic dropped over the past month
    • Check how long it has been since each was last updated

    Done when Every article with declining traffic and no recent update has been captured.

  3. 2
    Google Calendar - book a content review
    calendar.google.com
    WebRun in Google Calendar: book a content review
    WebRun opens Google Calendar to book a content review.
    • Create a content review slot for the editorial team
    • Title it with this week's date
    • Leave it for editors to accept or move

    Done when A content review slot exists on the calendar for this week.

  4. 3
    Microsoft Teams - post the refresh list
    microsoft.com
    WebRun in Microsoft Teams: post the refresh list
    WebRun opens Microsoft Teams to post the refresh list.
    • Post the flagged articles ranked by the size of the traffic drop
    • Include each article's last updated date
    • Tag the editorial channel

    Done when The editorial channel has this week's refresh list.

Run settings

How is each run configured?

Starting pageWhere Chrome opens at the start of each run
dash.parsely.com
ScheduleRuns automatically on this cadence
Every Monday at 9:00 AM
DeliveryHow each run's result reaches you
Refresh list · Microsoft Teams
OutputWhat each run produces - A ranked list of articles with declining traffic and no recent update, plus a booked review slot.
List
Setup & safety

Secure by default

Connect once, stays signed in

WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.

Your credentials stay in your own private environment - WebRun never stores your passwords.
Strict Lockdown

Every action is checked against this policy before it runs.

Domains ALLOWLIST
Typed input ALLOW
Shell command BLOCK
File uploads BLOCK
Runs in a contained environment More on policies
Good to know

Questions, answered

Does WebRun rewrite or publish anything itself?

No. It only finds and ranks the articles that need attention. Rewriting or republishing content stays a decision for your editors.

How does it decide traffic has declined enough to flag?

It compares each article's trailing traffic to the prior period and flags meaningful drops, not normal day to day noise.

What if an article was already refreshed this month?

It is left off the list, since a recent update means it is not overdue for another refresh yet.

Put this on autopilot.

Turn it on in minutes - or have our team set it up for you.