Automated Nail Client Winback
Every Monday, WebRun opens GlossGenius to identify clients who have not booked or visited in 60 or more days and have no upcoming appointment, logs them in a Google Sheets winback list, and drafts a personalized winback email for each through Mailchimp for the owner to review before sending.
How do I automatically identify and re-engage lapsed nail salon clients?
Every Monday, WebRun scans GlossGenius for clients who have not visited in 60 or more days, logs them in a Google Sheets winback tracker, and drafts a personalized re-engagement email for each through Mailchimp. The owner reviews and approves every message before it is sent, turning lapsed clients into rebooked appointments.
- Lapsed clients who have not visited in 60 or more days are identified and actioned every week
- A Google Sheets winback tracker gives a running view of re-engagement pipeline status
- Draft winback emails reference each client's last service, making outreach feel personal
Built for nail salon owners · salon managers · nail technicians · beauty business owners
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
glossgenius.comin a real browser with your saved login - no setup, no API keys. -
1
GlossGenius - identify lapsed clients
glossgenius.com
WebRun opens GlossGenius to identify lapsed clients. - Open GlossGenius and filter clients by last appointment date
- Identify clients with no visit in 60 or more days and no future appointment on the books
- Capture client name, email, last service, last visit date, and preferred technician
Done when Every lapsed client is listed with their last visit details and contact information.
-
2
Google Sheets - log winback list
google.com
WebRun opens Google Sheets to log winback list. - Open the winback tracking Google Sheet
- Append each newly identified lapsed client as a new row with name, last visit, and status
- Mark clients as new this week versus those already in the winback pipeline
Done when The winback sheet is updated with every newly lapsed client identified this week.
-
3
Mailchimp - draft personalized winback emails
mailchimp.com
WebRun opens Mailchimp to draft personalized winback emails. - Draft a personalized winback email for each new lapsed client referencing their last service and technician
- Include a warm incentive offer and a clear booking call to action
- Save as drafts in Mailchimp. Do not send until the owner reviews and approves
Done when A draft winback email exists in Mailchimp for every newly identified lapsed client.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send winback emails to lapsed clients automatically?
No. WebRun drafts every winback email in Mailchimp and waits for your approval before anything is sent. You review the messages and the offer before any lapsed client hears from the salon.
How does it define a lapsed client?
By default, WebRun flags clients with no visit in 60 or more days and no upcoming appointment in GlossGenius. You can adjust the threshold to match your typical service cycle.
Will a client who already rebooked appear in the winback list?
No. WebRun checks for an active future appointment in GlossGenius before adding anyone to the list, so clients who have already rebooked are excluded automatically.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.