Automated Nail Salon Birthday Offers
Every morning, WebRun checks your client birthday list in Google Sheets for anyone with a birthday in the next seven days, drafts a personalized birthday offer email for each through Mailchimp, and posts the batch to Slack for your review and approval before anything is sent to a client.
How do I automatically send birthday offers to nail salon clients?
Every morning, WebRun reads your client birthday list from Google Sheets, finds anyone with a birthday in the next seven days, and drafts a personalized birthday offer email for each through Mailchimp. The batch is posted to Slack for your approval before any message goes out, making birthday outreach consistent and effortless.
- Every client birthday within the next week is caught and actioned without manual checking
- Draft birthday offers are personalized with each client name and last service
- Approval step in Slack ensures no off-brand or incorrect offer is sent
Built for nail salon owners · salon managers · nail technicians · beauty salon marketing
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
docs.google.com/spreadsheetsin a real browser with your saved login - no setup, no API keys. -
1
Google Sheets - find clients with upcoming birthdays
google.com
WebRun opens Google Sheets to find clients with upcoming birthdays. - Open the client birthday list in Google Sheets
- Filter for clients whose birthday falls within the next 7 days
- Capture client name, email address, birthday date, and last service for personalization
Done when Every client with a birthday in the next week is listed with their contact and service details.
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2
Mailchimp - draft personalized birthday offer emails
mailchimp.com
WebRun opens Mailchimp to draft personalized birthday offer emails. - Draft a personalized birthday offer email for each client using their name and last service
- Include the birthday discount or complimentary service offer and a booking call to action
- Save all emails as drafts in Mailchimp. Do not schedule or send until approved
Done when A draft birthday offer email exists in Mailchimp for every upcoming birthday client.
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3
Slack - queue drafts for approval
slack.com
WebRun opens Slack to queue drafts for approval. - Post the list of birthday clients and their draft email subjects to Slack for review
- Include the birthday date and client name so the team can personalize further if needed
- Prompt the owner to approve or edit the drafts in Mailchimp before sending
Done when The owner has a Slack list of upcoming birthday clients with drafts ready to approve.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will birthday emails be sent to clients automatically?
No. Every birthday offer is drafted in Mailchimp and held for your review. Nothing reaches a client until you approve and send the emails from Mailchimp, giving you full control over each message.
Where does the birthday data come from?
WebRun reads client birthdays from a Google Sheets list that you maintain. You can populate it from your booking system or enter birthdays directly as you collect them from clients.
Can I customize the birthday offer for different clients or service types?
Yes. WebRun includes each client's last service in the draft email, and you can edit the offer amount or wording in Mailchimp before approving, so each message can be tailored to the individual.
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