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Automated Movable Ink Stale Content Alerts

Every morning, WebRun opens Movable Ink, checks every active dynamic content block used in live campaigns for its last content refresh date, saves a snapshot of any block untouched for more than 30 days to Google Drive, and texts the content owner through Twilio so a stale block gets refreshed before the next send.

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Runs on WebRun · Strict Lockdown policy
Every day at 8:00 AM WebRunorchestrates each step
1 Movable Ink find stale content blocks
2 Google Drive archive the current state
3 Twilio text the content owner
In short

How do I find stale Movable Ink dynamic content blocks?

Every morning, WebRun checks every active Movable Ink dynamic content block for its last refresh date, saves a snapshot of anything untouched for more than 30 days to Google Drive, and texts the content owner through Twilio naming the stale block and the campaigns it feeds. Personalized content stops quietly going stale inside a live email.

  • Stale content blocks get caught before the next send
  • Content owners know exactly which campaigns are affected
  • A dated Drive archive shows what changed and when

Built for enterprise email marketers · retail marketing teams · content strategists · marketing operations

Step by step

What does WebRun do on every run?

The exact actions WebRun takes, in order - in plain language, so you can adjust anything.

  1. WebRun signs in and gets to work

    Opens www.movableink.com in a real browser with your saved login - no setup, no API keys.

  2. 1
    Movable Ink - find stale content blocks
    movableink.com
    WebRun in Movable Ink: find stale content blocks
    WebRun opens Movable Ink to find stale content blocks.
    • Open Movable Ink and review every active dynamic content block
    • Read the last refresh date for each
    • Find any block untouched for more than 30 days

    Done when Every block untouched for more than 30 days is listed with its last refresh date.

  3. 2
    Google Drive - archive the current state
    drive.google.com
    WebRun in Google Drive: archive the current state
    WebRun opens Google Drive to archive the current state.
    • Save a snapshot of each stale block's current content to Drive
    • Note which campaigns the block is used in
    • Keep past snapshots for comparison

    Done when A snapshot is saved to Drive for every stale block.

  4. 3
    Twilio - text the content owner
    twilio.com
    WebRun in Twilio: text the content owner
    WebRun opens Twilio to text the content owner.
    • Text the content owner naming each stale block and the campaigns it feeds
    • Include how many days since its last refresh
    • Never send anything to campaign recipients, only the internal content owner

    Done when The content owner has been texted about every stale block.

Run settings

How is each run configured?

Starting pageWhere Chrome opens at the start of each run
www.movableink.com
ScheduleRuns automatically on this cadence
Every day at 8:00 AM
DeliveryHow each run's result reaches you
Stale content alert · Twilio
OutputWhat each run produces - A Drive snapshot of each stale content block plus a text alert naming it and the campaigns it feeds.
Alert
Setup & safety

Secure by default

Connect once, stays signed in

WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.

Your credentials stay in your own private environment - WebRun never stores your passwords.
Strict Lockdown

Every action is checked against this policy before it runs.

Domains ALLOWLIST
Typed input ALLOW
Shell command BLOCK
File uploads BLOCK
Runs in a contained environment More on policies
Good to know

Questions, answered

Does it refresh the content block itself?

No. WebRun only flags stale blocks and archives their current state. Updating the content stays a human task for the content owner.

What counts as stale?

A block whose content has not been refreshed in more than 30 days, a threshold you can adjust to match your own content cadence.

Why save a snapshot before the text goes out?

So the owner has a record of exactly what the block showed when it was flagged, useful if it is being used across several live campaigns.

Keep going

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