Automated MoEngage Weekly Campaign Scorecard
Every Monday, WebRun opens MoEngage, pulls last week's delivery, open, and click numbers for push, email, and SMS campaigns, posts a scorecard to Slack, and sends a Telegram ping to the on-call marketer if any channel's performance dropped sharply.
How do I get a weekly performance scorecard for my MoEngage campaigns?
WebRun pulls your MoEngage push, email, and SMS campaign performance every Monday, posts a full scorecard to Slack, and sends a direct Telegram alert to the on-call marketer if any channel's numbers dropped sharply. The team starts the week with a clear read on what worked and what needs attention.
- The team starts every Monday with a clear channel-by-channel scorecard
- A sharp drop in performance gets flagged before the weekly meeting, not after
- No one has to manually pull numbers out of MoEngage each week
Built for mobile marketers · lifecycle marketing teams · growth teams · app-based businesses
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
dashboard.moengage.comin a real browser with your saved login - no setup, no API keys. -
1
MoEngage - pull last week's campaign performance
moengage.com
WebRun opens MoEngage to pull last week's campaign performance. - Open MoEngage and list campaigns sent in the last 7 days across push, email, and SMS
- Record delivery, open, and click numbers for each
- Compare each channel's numbers against the prior week
Done when Every campaign from the past week has current performance numbers.
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2
Slack - post the weekly scorecard
slack.com
WebRun opens Slack to post the weekly scorecard. - Post the weekly scorecard broken down by channel
- Highlight the best and worst performing campaigns
- Include the week-over-week change for each channel
Done when The team has this week's scorecard in Slack.
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3
Telegram - alert on-call for a sharp drop
telegram.org
WebRun opens Telegram to alert on-call for a sharp drop. - If any channel's open or delivery rate dropped sharply week over week, send a direct alert
- Name the channel and the size of the drop
- Leave the investigation and any fix to the on-call marketer
Done when The on-call marketer is pinged only when a channel's numbers dropped sharply.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it change any campaign or journey settings?
No. WebRun only reads performance numbers from MoEngage and reports them. It never edits, pauses, or launches a campaign on its own.
What counts as a sharp drop?
A meaningful week-over-week fall in delivery or open rate for a channel, not normal day-to-day variation. You can tighten or loosen that line.
Why Slack for the scorecard but Telegram for alerts?
The full scorecard goes to Slack for the weekly review. Telegram is reserved for the rarer case where a channel needs attention before Monday's meeting.
Related templates
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