Automated MoEngage Journey Drop-Off Reviews
Every Monday, WebRun opens MoEngage, walks each live journey step by step to see how many users enter and how many carry on, records the week's drop-off in Airtable, and opens a Trello card for the step losing the most people.
How do I find where users drop out of a marketing journey?
WebRun reviews your MoEngage journeys every Monday. It walks each live journey step by step, works out where the most users fall out, records the week's numbers in Airtable, and opens a Trello card for the costliest step, so lifecycle marketers fix the leak instead of guessing.
- The step losing the most users is named every Monday
- Slow declines show up in the history, not just bad weeks
- Fix work is ranked by conversions lost per week
Built for lifecycle marketers · CRM teams · growth marketers · mobile app marketers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
dashboard.moengage.comin a real browser with your saved login - no setup, no API keys. -
1
MoEngage - measure drop-off per journey step
moengage.com
WebRun opens MoEngage to measure drop-off per journey step. - Open MoEngage and list every journey currently live
- For each journey, read entries, how many users reached each step, and how many converted
- Work out the step with the biggest fall between entering and continuing
- Note the segment and channel used at that step so the cause is easier to read
Done when Every live journey has a per-step user count and a worst-performing step.
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2
Airtable - record the weekly numbers
airtable.com
WebRun opens Airtable to record the weekly numbers. - Add a row per journey per week with entries, step counts, and conversions
- Flag any journey where the drop-off got worse than the previous week
- Keep the history so a slow decline is visible, not just this week's number
Done when Airtable holds this week's step counts alongside the earlier weeks.
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3
Trello - open a fix card for the worst step
trello.com
WebRun opens Trello to open a fix card for the worst step. - Open a Trello card for the journey step losing the most users
- Put the entry count, the step count, and the conversions lost per week in the card
- Rank the board so the costliest journey sits at the top
- Leave every journey in MoEngage untouched. WebRun reads and reports, it never edits or pauses a journey
Done when The lifecycle team has a ranked Trello board of steps to fix.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it change or pause a journey?
No. WebRun only reads your MoEngage journeys and reports what it finds. Editing, pausing, or relaunching a journey stays a human decision, so nothing live changes on its own.
How does it decide which step is the worst?
It compares how many users reach each step against how many carry on, then ranks by the users lost and the conversions that step is costing per week.
Does it work for journeys across several channels?
Yes. It notes the channel and segment at each step, so a push step and an email step in the same journey are measured separately.
Related templates
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