Win back lapsed loyalty guests identified in Oracle MICROS Simphony
Every Monday, WebRun opens Oracle MICROS Simphony, identifies loyalty members who have not visited any property in the last 60 days, segments them by visit frequency and average spend, drafts a personalized win-back campaign in Mailchimp for your marketing team to review and approve, and posts a segment summary to Slack.
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How do I automatically create loyalty win-back email drafts from Oracle MICROS Simphony data?
WebRun opens Oracle MICROS Simphony every Monday, finds loyalty members who have not visited any property in the last 60 days, segments them by visit frequency and spend, and drafts a personalized win-back campaign in Mailchimp that stays paused until your marketing team reviews and approves it before any email reaches a guest.
- Lapsed loyalty guests are identified and segmented automatically every Monday without manual list exports
- High-value guests receive a tailored offer variant rather than a generic email
- No win-back email reaches a guest without marketing team approval
Built for restaurant marketing managers · hotel food and beverage marketing teams · loyalty program managers · Oracle MICROS Simphony users
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
reportingscv.micros.comin a real browser with your saved login - no setup, no API keys. -
1
Oracle MICROS Simphony - identify loyalty members lapsed 60-plus days
oracle.com How to Automate Oracle MICROS Simphony
WebRun opens Oracle MICROS Simphony to identify loyalty members lapsed 60-plus days. - Open Oracle MICROS Simphony and navigate to the Loyalty reporting section
- Filter members whose last visit date is more than 60 days ago across all properties
- Capture member name, email, last visit date, lifetime visit count, and average spend per visit for each lapsed guest
Done when Every loyalty member lapsed more than 60 days is identified with their visit and spend history.
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2
Mailchimp - draft segmented win-back campaign for review
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to draft segmented win-back campaign for review. - Open Mailchimp and create or update the lapsed-loyalty audience segment with the exported member list
- Draft a personalized win-back email for each segment tier: high-value guests (5-plus visits) get a special offer variant, others get a standard return invite
- Leave all drafts in Mailchimp with status Paused for marketing team review before any email is scheduled or sent
Done when Segmented win-back email drafts are saved in Mailchimp awaiting marketing approval.
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3
Slack - notify marketing team that drafts are ready
slack.com How to Automate Slack
WebRun opens Slack to notify marketing team that drafts are ready. - Post a summary to the marketing channel: number of lapsed members this week, breakdown by segment tier, and a link to the Mailchimp drafts
- Tag the marketing lead so they know the drafts are ready for review
Done when Marketing team is notified in Slack that win-back drafts are ready for their approval.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send win-back emails to guests automatically?
No. WebRun drafts and segments the campaign in Mailchimp but leaves every email in a Paused state. Your marketing team must review and schedule the send. Nothing goes to a guest without your approval.
How does it decide who is a high-value guest?
WebRun reads lifetime visit count and average spend from Oracle MICROS Simphony loyalty data and places guests with five or more prior visits in the high-value segment so they receive a more compelling offer variant.
Can it cover loyalty members across multiple MICROS properties?
Yes. WebRun aggregates loyalty visit data across all properties in your Oracle MICROS Simphony account so a guest who visited any location within the 60-day window is not mistakenly flagged as lapsed.
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