Automated Meltwater Journalist Pitch Lists
Every Monday, WebRun opens Meltwater, reads the mentions your saved searches picked up, pulls out the authors and outlets writing about your topic, ranks them by how often and how favourably they cover it, blocks outreach time in Google Calendar, and posts the pitch list to Slack.
How do I build a journalist pitch list from my media coverage?
Every Monday WebRun reads the mentions your Meltwater saved searches picked up and pulls out the authors and outlets writing about your topic. It ranks them by frequency and sentiment, posts the pitch list to Slack with the article behind each name, and blocks outreach time in Google Calendar.
- Pitches go to writers already interested in the topic
- Reporters covering the topic without mentioning you are surfaced separately
- Outreach time is on the calendar with the names already attached
Built for PR teams · communications leads · agencies · founders doing their own press
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
www.meltwater.comin a real browser with your saved login - no setup, no API keys. -
1
Meltwater - pull authors and outlets from coverage
meltwater.com
WebRun opens Meltwater to pull authors and outlets from coverage. - Sign in to Meltwater and open the saved searches covering your topic
- Read the mentions from the last seven days
- Record the author and outlet behind each mention, with the article that carried it
- Note the sentiment on each piece and how many times the same author has appeared
- Rank the authors by frequency and sentiment, and mark the ones who have never covered you directly
Done when Every author and outlet in last week's coverage is listed and ranked.
-
2
Slack - post the ranked pitch list
slack.com
WebRun opens Slack to post the ranked pitch list. - Post the ranked pitch list to the communications channel
- Put the article that earned each writer a place beside their name
- Separate the writers who covered you from the ones covering the topic but not you yet
- Leave every actual pitch to a person: WebRun does not contact journalists
Done when The PR lead has this week's ranked pitch list in Slack.
-
3
Google Calendar - block the outreach time
calendar.google.com
WebRun opens Google Calendar to block the outreach time. - Add an outreach block to the PR lead's calendar for later in the week
- List the top writers to pitch in the event description
- Size the block against how many names came through this week
Done when Outreach time is booked with the names attached.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it pitch journalists on my behalf?
No. WebRun builds the list and books the time. Every pitch is written and sent by a person, because a cold email from an automation is the fastest way to lose a reporter.
How are the writers ranked?
By how often they appear in your saved searches over the week and by the sentiment of what they wrote, with the specific article that earned each writer a place shown beside their name.
Does it include writers who have never covered us?
Yes, kept in a separate group. Reporters writing about your topic without mentioning you are usually the most valuable names on the list, so they are marked rather than mixed in.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.