Automated Meltwater Competitor Coverage Report
Every Monday, WebRun opens Meltwater, runs the competitor searches you saved, collects last week's articles and social posts with their outlet and date, logs one row per story in Airtable, and writes a short share of coverage summary into your Notion comms page naming who was covered most and what the stories were about.
How do I track competitor press coverage every week?
WebRun runs your saved Meltwater competitor searches every Monday and collects the past week's articles and social posts. It logs each story in Airtable with brand, outlet, and theme, then writes a share of coverage summary into your Notion comms page, so you see who got covered and for what before the week starts.
- A continuous coverage history builds in Airtable week after week
- Competitor announcements get spotted the Monday after they land
- The comms page has a written summary without anyone compiling it
Built for comms teams · PR agencies · brand managers · marketing leaders
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
www.meltwater.comin a real browser with your saved login - no setup, no API keys. -
1
Meltwater - pull last week's competitor coverage
meltwater.com
WebRun opens Meltwater to pull last week's competitor coverage. - Sign into Meltwater and open the saved searches you set up for each competitor and for your own brand
- Set the date range to the last 7 days and collect the results
- Capture the headline, outlet, date, link, and which competitor the story belongs to
Done when Every competitor story from the last week is captured with its outlet and date.
-
2
Airtable - log each story as a row
airtable.com
WebRun opens Airtable to log each story as a row. - Open your coverage base and add a row per story with brand, outlet, headline, date, and link
- Skip stories whose link is already in the base so the history stays clean
- Tag each row with the theme, such as funding, product, hiring, or partnership
Done when Last week's coverage is logged in Airtable with no duplicates.
-
3
Notion - write the weekly summary
notion.so
WebRun opens Notion to write the weekly summary. - Add a dated entry to your comms page summarising the week
- Show story counts per brand and name the biggest outlets that ran each one
- Call out the two or three themes competitors pushed and anything you were not covered on
Done when The weekly coverage summary is published on your Notion comms page.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it post anything publicly?
No. WebRun writes only to your internal Airtable base and your Notion comms page. It never publishes a post, shares a story, or replies to coverage on any channel.
Where do the competitor searches come from?
From the saved searches already in your Meltwater account. WebRun runs the ones you nominate rather than inventing new queries, so the results match what your team set up.
Does it count coverage or judge it?
It counts and groups. Each run reports story volume per brand, the outlets, and the themes, and it leaves interpretation to your comms team rather than scoring sentiment for you.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.