Automated Matomo Traffic Scorecard
Every Monday, WebRun opens Matomo, pulls last week's visits, goal completions, and top traffic sources, logs the numbers to Airtable for history, and emails the team a summary that leads with whichever source changed the most.
How do I get a weekly email summary of my Matomo traffic and goals?
WebRun pulls last week's visits, goal completions, and top traffic sources from Matomo every Monday, logs the numbers to Airtable for history, and emails the team a summary that leads with whichever source changed the most. It turns a Matomo dashboard nobody checks over the weekend into a standing weekly record.
- The team gets a traffic summary every Monday without opening Matomo
- Goal completions are tracked alongside visits, not checked separately
- History accumulates automatically for easy trend comparisons
Built for marketing teams · content teams · website owners · growth teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
matomo.orgin a real browser with your saved login - no setup, no API keys. -
1
Matomo - pull visits, goals, and top sources
- Open Matomo and pull last week's visits, goal completions, and top traffic sources
- Compare totals against the prior week
- Note the source with the sharpest change
Done when Last week's visits, goals, and top sources have been pulled.
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2
Airtable - log the numbers
airtable.com
WebRun opens Airtable to log the numbers. - Log a row with this week's visits, goal completions, and top source
- Keep history so trends are easy to compare
Done when The tracker has this week's row logged.
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3
Gmail - email the summary
gmail.com
WebRun uses Gmail to email the summary. - Email the team a summary of the week's traffic and goal completions
- Lead with the source that changed the most
Done when The team has this week's traffic summary in their inbox.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it change any tracking or site settings?
No. WebRun only reads and reports the numbers. Changing tracking settings or goals is left to a human.
How does it decide which source to highlight?
It compares each top traffic source's volume to the prior week, so the summary leads with the source that moved the most, not just the biggest raw number.
What counts as a goal completion?
Whatever goals you've already configured in Matomo, so the scorecard reflects the same conversions your team already tracks.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.