Automated MailerLite Inactive Subscriber Review
Every Monday, WebRun opens MailerLite, works through your groups and segments to find subscribers with no open or click for the window you set, drafts the review list in Gmail with the counts per group, and books a short Google Calendar slot so a person decides before anyone is removed.
How do I clean inactive subscribers out of my email list?
WebRun opens MailerLite every Monday, works through your groups to find subscribers with no open or click inside your window, and separates the never engaged from those who stopped. It drafts the review list in Gmail and books a calendar slot, so a person decides before anyone is removed.
- Dormant subscribers are counted weekly with their group named
- The open rate effect is shown before anyone is removed
- Removal stays a human decision, never an automatic deletion
Built for email marketers · newsletter publishers · ecommerce marketers · agencies
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.mailerlite.comin a real browser with your saved login - no setup, no API keys. -
1
MailerLite - find long term inactive subscribers
mailerlite.com
WebRun opens MailerLite to find long term inactive subscribers. - Open MailerLite and go through your groups and segments
- Find subscribers whose last opened date and last clicked date fall outside your window
- Separate the never engaged from those who used to open and stopped
- Note how long each has been subscribed and which group they sit in
- Count what the list would look like with the inactive subscribers removed
Done when Every long term inactive subscriber is identified with their group and last engagement date.
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2
Gmail - draft the review list
gmail.com
WebRun opens Gmail to draft the review list. - Draft an internal Gmail message holding the review list
- Show the counts per group and the effect on total list size
- Show what the open rate looks like with the inactive subscribers excluded
- Separate anyone who clicked recently but never opens, so they are not swept up
- Leave the message as a draft. WebRun never emails a subscriber
Done when The review list is drafted in Gmail and waiting for a person to read it.
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3
Google Calendar - book the decision slot
calendar.google.com
WebRun opens Google Calendar to book the decision slot. - Book a short slot in Google Calendar to review the list
- Put the counts and the Gmail draft link in the event description
- Skip the booking in weeks where the inactive count barely moved
Done when A review slot is in the calendar with the list attached.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it delete or unsubscribe anyone?
No. WebRun never removes a subscriber, never unsubscribes anyone, and never sends a campaign. It drafts the review list in Gmail and books a slot, and the removal is done by you in MailerLite.
How long is long term inactive?
Whatever window you set, such as six or twelve months with no open and no click. WebRun uses your window and separates the never engaged from people who used to open and then stopped.
How is this different from a bounce spike alert?
A bounce alert reacts to one bad send. This run works on the list itself: contacts who have been silent for months, which is what quietly drags an open rate down while the subscriber count still looks healthy.
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Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.