Automated Litmus Email Client Reports
Every Monday, WebRun opens Litmus, reads the email analytics on last week's campaigns, works out which email clients and devices your subscribers actually opened on, compares the mix with previous weeks, posts the readership picture to Slack, and drafts the designer a QA priority list in Gmail.
How do I find out which email clients my subscribers actually open on?
WebRun reports where your subscribers really read every Monday. It reads Litmus email analytics on last week's campaigns, breaks opens down by email client and device, compares the mix with recent weeks, posts the picture to Slack, and drafts your designer a ranked QA priority list.
- QA time goes to the clients your list actually uses
- A shift in the mobile to desktop split is caught weekly
- No email reaches your list from the automation
Built for email designers · marketing teams · CRM managers · agencies
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
litmus.comin a real browser with your saved login - no setup, no API keys. -
1
Litmus - read the client and device mix
litmus.com
WebRun opens Litmus to read the client and device mix. - Open Litmus and go to email analytics for last week's campaigns
- Read the share of opens by email client and by device type
- Note dark mode opens and the split between mobile and desktop
- Compare the mix against the previous few weeks to spot a shift
- Do not change a test configuration or send anything. WebRun only reads the analytics
Done when Last week's opens are broken down by email client and device with the change against recent weeks.
-
2
Slack - post the readership picture
slack.com
WebRun opens Slack to post the readership picture. - Post the readership picture to your marketing channel
- Lead with the top clients by share of opens and the mobile to desktop split
- Show what changed against recent weeks so a shift is obvious
- Name any client that has grown enough to be worth testing from now on
Done when The marketing channel has this week's readership picture.
-
3
Gmail - draft the QA priority list
gmail.com
WebRun opens Gmail to draft the QA priority list. - Draft an internal email to the email designer with the QA priority list
- Rank the clients to test on next send by share of your actual opens
- Name the clients no longer worth spending QA time on
- Leave the email in Drafts for you to send. No campaign or subscriber is emailed
Done when The designer has a drafted QA priority list waiting for your approval.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send any email to my list?
No. WebRun reads analytics on campaigns you already sent. The only email it writes is an internal QA note to your designer, and that stays in Gmail Drafts until you send it.
Does it change my Litmus tests?
No. It reads the analytics view only. Adding or removing a client from your test set is a human decision made from the priority list it produces.
How does it decide what is worth testing?
It ranks clients by their share of your actual opens over recent weeks, so QA time follows where your subscribers really read rather than a default list of clients.
Related templates
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