Automated Lavu POS Loyalty Win-Back Email Drafts
Every Monday, WebRun opens Lavu's loyalty program, finds members who have not visited in over 60 days, drafts a personalized win-back offer email for each in Mailchimp, and posts a Slack summary of the pending drafts for the manager to review and approve before sending.
How do I automatically draft win-back emails for lapsed loyalty guests from Lavu POS?
Every Monday, WebRun identifies Lavu loyalty members who have not visited in 60 or more days, drafts a personalized win-back offer email for each in Mailchimp using their name, last visit, and spend history, and posts a Slack prompt for the manager to review and approve the campaigns before anything is sent to a guest.
- Lapsed loyalty members identified and drafted win-back offers every week without manual list pulling
- Personalized offers based on real guest spend history improve response rates
- Manager approves all guest emails before they send, keeping the brand voice consistent
Built for restaurant owners · loyalty program managers · marketing managers in food and beverage · hospitality marketers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
lavu.comin a real browser with your saved login - no setup, no API keys. -
1
Lavu - find loyalty members lapsed 60 or more days
lavu.com
WebRun opens Lavu to find loyalty members lapsed 60 or more days. - Open Lavu and navigate to the Loyalty section
- Filter members by last visit date to find anyone who has not visited in 60 or more days
- Capture each member's name, email, last visit date, points balance, and average spend
- Exclude any member who has already received a win-back email in the past 30 days
Done when All lapsed loyalty members eligible for a win-back offer are identified.
-
2
Mailchimp - draft win-back offer emails for manager review
mailchimp.com
WebRun opens Mailchimp to draft win-back offer emails for manager review. - Open Mailchimp and navigate to the campaign drafts section
- Create a draft win-back email for each eligible member, personalizing with their name and last visit date
- Include a tailored offer based on their average spend (for example, a discount or bonus points)
- Leave all campaigns as drafts. Do not schedule or send any email yet
Done when Win-back email drafts are created in Mailchimp and awaiting manager review.
-
3
Slack - post draft summary and approval prompt
slack.com
WebRun opens Slack to post draft summary and approval prompt. - Post a Slack message listing how many win-back drafts are ready in Mailchimp
- Include a summary of who the lapsed members are and which offers were drafted
- Prompt the manager to log into Mailchimp to review and schedule or send the campaigns
Done when Manager is notified in Slack that win-back drafts are ready for their review.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the win-back emails to guests automatically?
No. All win-back emails are drafted in Mailchimp and left unsent. The manager must review the drafts and schedule or send them manually before any guest receives a message.
How does it personalize the win-back offer for each guest?
It uses the guest's name, last visit date, and average spend from Lavu to tailor the draft, so higher-value guests can receive a more generous offer than occasional visitors.
What if a lapsed member has already received a recent win-back email?
It checks the send history and excludes anyone who already received a win-back email in the past 30 days, so guests are not contacted too frequently.
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