Automated Blink Weekly Engagement Scorecard
Every Monday, WebRun opens Blink, tallies last week's newsfeed post views and chat activity across your organization, logs the figures into Airtable next to prior weeks, and emails the comms lead a summary so frontline engagement trends are visible without pulling reports by hand.
How do I track weekly Blink employee engagement?
WebRun opens Blink every Monday, tallies last week's newsfeed post views and chat activity across your organization, and logs the totals into an Airtable tracker next to prior weeks. It then emails the comms lead a scorecard, so frontline engagement trends are visible without pulling reports from Blink by hand.
- Frontline engagement trends are visible every Monday
- Weekly numbers build a running history automatically
- Comms leads get one email instead of manual reporting
Built for Internal communications teams · frontline workforce managers · HR and people ops · retail and hospitality operators
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
joinblink.comin a real browser with your saved login - no setup, no API keys. -
1
Blink - tally weekly engagement
joinblink.com
WebRun opens Blink to tally weekly engagement. - Open Blink and review the newsfeed analytics
- Record post views and chat activity for the past week
- Note the best-performing post of the week
Done when This week's engagement is captured from Blink.
-
2
Airtable - log the weekly totals
airtable.com
WebRun opens Airtable to log the weekly totals. - Open the engagement tracker base
- Add this week's totals as a new row
- Calculate the change from the week before
Done when The tracker has this week's engagement logged.
-
3
Gmail - email the scorecard
gmail.com
WebRun opens Gmail to email the scorecard. - Email the comms lead this week's totals and the change
- Call out the best-performing post
- Keep it to one short summary email
Done when The comms lead has this week's scorecard in their inbox.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does WebRun post anything to the Blink newsfeed?
No. It only reads existing view and chat activity numbers. Posting to the newsfeed stays a manual task for your comms team.
What counts as engagement in the scorecard?
Newsfeed post views and chat activity, logged side by side each week so you can compare against the week before.
Can I see trends over several weeks?
Yes. Every Monday adds a new row to the same Airtable tracker, so the history builds automatically.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.