Automated Grooming Client Winback
Every Monday, WebRun opens Pawfinity, identifies clients who have not had a grooming appointment in over 90 days and have no future booking, logs them to a lapsed-client Google Sheet, and drafts a winback email campaign in Mailchimp for your team to review and send.
How do I automatically reactivate lapsed dog grooming clients?
Every Monday, WebRun opens Pawfinity, finds clients who have not booked in over 90 days and have no future appointment, logs them to a Google Sheets tracker, and drafts a personalized winback campaign in Mailchimp. The campaign sits unsent until your team reviews and approves it, so lapsed clients are contacted on your terms.
- Lapsed clients receive a timely, personalized winback invitation each week
- A running Google Sheets log tracks which lapsed clients have been targeted
- No winback email is sent without team review and approval
Built for dog grooming salons · pet spas · grooming shop owners · salon managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
pawfinity.comin a real browser with your saved login - no setup, no API keys. -
1
Pawfinity - find lapsed clients
pawfinity.com
WebRun opens Pawfinity to find lapsed clients. - Open Pawfinity and filter the client list to those whose last appointment was more than 90 days ago
- Exclude any client who already has a future appointment scheduled
- Collect the owner name, pet name, email address, and last visit date for each lapsed client
Done when All lapsed clients have been identified with their contact details and last visit dates.
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2
Google Sheets - log lapsed-client list
google.com
WebRun opens Google Sheets to log lapsed-client list. - Open the lapsed-client tracker in Google Sheets
- Append the new lapsed clients with their name, pet name, email, and days since last visit
- Mark each as Pending Winback
Done when The lapsed-client list is updated in Google Sheets with this week's additions.
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3
Mailchimp - draft winback campaign
mailchimp.com
WebRun opens Mailchimp to draft winback campaign. - Draft a winback email campaign in Mailchimp addressed to the lapsed-client list
- Personalize the subject line and body with the pet name where possible, and include a warm invitation to rebook
- Leave the campaign as a draft, unsent, for team review before sending
Done when A draft winback campaign sits in Mailchimp, unsent and ready for review.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the winback email to lapsed clients automatically?
No. WebRun drafts the Mailchimp campaign and leaves it unsent for your team to review. You decide whether to send, edit, or hold the campaign before any email reaches a client.
How does it define a lapsed client?
By default it flags clients whose last Pawfinity appointment was more than 90 days ago and who have no future booking. You can adjust the threshold when setting up the workflow.
Will it contact the same lapsed clients every week?
No. The Google Sheets tracker records which clients have been targeted, so WebRun skips anyone already in a recent winback cycle and only flags genuinely new additions to the lapsed list.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.