Automated Golf Club Lapsed Member Win-Back
Every Monday, WebRun opens Club Caddie, identifies members whose memberships lapsed in the past 30 to 90 days and who have not rejoined, drafts a personalized win-back email for each in Gmail, and posts the list to Slack for staff review before any email is sent.
How do I automatically reach out to lapsed golf club members to win them back?
Every Monday, WebRun opens Club Caddie, finds members who lapsed in the past 30 to 90 days and have not rejoined, and drafts a personalized win-back email in Gmail for each one. The membership team reviews every draft via a Slack alert before any message is sent.
- Lapsed members receive a personal win-back email within days of the window opening
- Staff approve every outreach email to keep messaging on-brand
- Members who have already rejoined are automatically excluded from the batch
Built for golf club membership directors · country club retention managers · club administrators · golf course marketing staff
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
app.clubcaddie.comin a real browser with your saved login - no setup, no API keys. -
1
Club Caddie - find recently lapsed members
clubcaddie.com
WebRun opens Club Caddie to find recently lapsed members. - Open Club Caddie and navigate to the member management section
- Filter for members with a lapsed status and an expiry date within the past 30 to 90 days
- Exclude any members who have already rejoined or received a win-back email in the current cycle
- Capture each lapsed member's name, contact email, prior membership type, and lapse date
Done when All recently lapsed members eligible for outreach are listed with contact and membership details.
-
2
Gmail - draft personalized win-back emails
gmail.com
WebRun opens Gmail to draft personalized win-back emails. - Draft a warm, personalized win-back email for each lapsed member addressing them by name
- Reference their prior membership type and how long they were a member
- Highlight a reason to return, such as a seasonal offer or new facility feature
- Save each as a Gmail draft for staff to review and personalise before sending
Done when One Gmail draft win-back email exists per eligible lapsed member. No email has been sent.
-
3
Slack - alert staff for review
slack.com
WebRun opens Slack to alert staff for review. - Post a summary of this week's lapsed member win-back batch to the membership team Slack channel
- Include the total count and a link to Gmail Drafts for staff review
Done when Membership team has the lapsed member count and a link to drafts in Slack.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email lapsed members without approval?
No. Every win-back email is saved as a Gmail draft. Staff review each one before sending. No lapsed member receives an email without a staff member approving it.
How does it decide which lapsed members to include?
It targets members whose membership lapsed in the past 30 to 90 days and who have not rejoined or been contacted in the current win-back cycle. You can adjust the lapse window during setup.
What if a lapsed member has already rejoined by the time a draft is reviewed?
WebRun reads live Club Caddie status each run. If a member rejoins after the draft is created, staff will see their current active status in Club Caddie and can discard the win-back draft.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.