Automated Ghost Kitchen Loyalty Win-Back Drafts
Every Monday, WebRun reviews your Otter order history to find customers who have not ordered in 30 or more days, then drafts a personalised win-back campaign email in Mailchimp for each brand, ready for you to review and send.
How do I automatically win back lapsed customers for my ghost kitchen brands?
Every Monday, WebRun reviews Otter order history to identify customers who have not reordered in 30 or more days, then drafts a personalised win-back email in Mailchimp for each virtual brand. Every draft waits for your approval before sending, giving you a consistent lapsed-customer re-engagement programme with no manual research.
- Lapsed customers are identified and queued for outreach every week without manual list-building
- Each win-back email is brand-specific and references the customer's order history
- No email is sent without manager approval
Built for ghost kitchen operators · virtual brand managers · delivery marketing teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
dashboard.tryotter.comin a real browser with your saved login - no setup, no API keys. -
1
Otter - identify customers lapsed 30-plus days
tryotter.com
WebRun opens Otter to identify customers lapsed 30-plus days. - Open Otter and review order history for the past 60 days
- Identify customers who last ordered 30 or more days ago and have not returned
- Group lapsed customers by the virtual brand they ordered from most frequently
- Note their favourite item if that data is available in the order record
Done when A list of lapsed customers grouped by brand is ready, with last-order date and top item.
-
2
Mailchimp - draft win-back email campaign for review
mailchimp.com
WebRun opens Mailchimp to draft win-back email campaign for review. - Open Mailchimp and locate or create the win-back campaign segment for each brand
- Draft a personalised email referencing the customer's last order brand and, where available, their favourite item
- Include a time-limited offer or a friendly nudge in the body - do not include a discount code unless you have pre-approved one
- Save the draft campaign in Mailchimp - do not schedule or send until a manager approves
Done when A draft win-back campaign is saved in Mailchimp for each brand with lapsed customers, awaiting approval.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the win-back emails without my approval?
No. Every win-back campaign is saved as a draft in Mailchimp. Nothing is scheduled or sent until you review and explicitly approve the campaign.
What counts as a lapsed customer?
By default, any customer who has not placed an order in 30 or more days. You can adjust this window at setup to match your typical order frequency.
Does it work across all my virtual brands?
Yes. WebRun groups lapsed customers by the brand they ordered from most often in Otter, so each brand gets its own tailored win-back draft.
Related templates
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