Automated Seasonal Coating Campaigns
Every Monday, WebRun opens CoatingOS, finds past coating customers who are a season or two out or who only coated one space, groups them by job type, and drafts a seasonal Mailchimp campaign plus a personal Gmail note for high-value repeat prospects, all left unsent for your review.
How do I run a seasonal coating campaign to past customers automatically?
WebRun turns your past customers into a seasonal pipeline. Every Monday it finds coating customers due for a refresh or an added space in CoatingOS, segments them, and drafts a seasonal Mailchimp campaign plus personal Gmail notes for top prospects, all left unsent so you review the copy and timing before anything reaches a customer.
- Past customers get a timely refresh or add-on offer
- Each segment gets a message that fits their history
- You approve every campaign and note before it sends
Built for garage floor coating contractors · epoxy installers · polyaspartic coating companies · coating business owners
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.coatingos.comin a real browser with your saved login - no setup, no API keys. -
1
CoatingOS - find rebook candidates
coatingos.com
WebRun opens CoatingOS to find seasonal rebook candidates. - Open CoatingOS and list customers whose coating is a season or two old
- Add customers who only coated one space and could add a patio, basement, or second bay
- Group the list by original coating system and job value
Done when A segmented list of rebook candidates is built from CoatingOS history.
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2
Mailchimp - draft the seasonal campaign
mailchimp.com
WebRun drafts the seasonal campaign in Mailchimp for your review. - Draft a seasonal campaign in Mailchimp for each segment with an on-brand offer
- Match the message to the segment, a refresh pitch versus a new-space pitch
- Leave the campaign in draft in Mailchimp for you to review and schedule, never sent automatically
Done when A seasonal campaign per segment sits in Mailchimp as an unsent draft.
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3
Gmail - draft personal notes for top prospects
gmail.com
WebRun drafts personal notes for top prospects and leaves them for review. - Pick out the highest-value repeat prospects worth a personal touch
- Draft a short personal note per prospect in Gmail referencing their original job
- Leave every note unsent as a draft for you to review and send
Done when A personal draft waits in Gmail for each top prospect, none sent automatically.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the campaign to my customers on its own?
No. WebRun leaves the Mailchimp campaign and every personal Gmail note as unsent drafts. You review the copy, the segments, and the send time, then launch it yourself.
How does it decide who to include?
It reads your CoatingOS history for customers whose coating is a season or two old, plus anyone who coated only one space, so the list targets genuine refresh and add-on prospects.
Can it tailor the message to each customer?
Yes. It segments by original coating system and job value, so a refresh audience gets a refresh pitch and single-space customers get a new-space offer.
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Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.