Give your best collectors first access to every new show
When a new exhibition is scheduled, WebRun opens Artlogic, identifies top collectors by purchase history and relationship tier, drafts personalised VIP preview invitations in Gmail for each, and alerts your team in Slack to review and send them before the public opening.
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- Under $0.01 per run
- Cancel anytime
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.artlogic.netin a real browser with your saved login - no setup, no API keys. -
1
Artlogic - identify top collectors for VIP outreach
artlogic.net How to Automate Artlogic
WebRun opens Artlogic to identify top collectors for VIP outreach. - Open Artlogic and pull the collector database filtered to VIP tier, top purchasers, and high-engagement contacts
- Check each collector's purchase history, preferred artists, and any personal notes on file
- Identify collectors with a known interest in the exhibition's artist or medium
- Compile the shortlist with collector names, contact emails, and relevant interests
Done when A prioritised shortlist of VIP collectors with relevant interests is ready for outreach.
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2
Gmail - draft personalised VIP preview invitations
gmail.com How to Automate Gmail
WebRun opens Gmail to draft personalised VIP preview invitations. - Draft a personalised VIP preview invitation for each collector on the shortlist
- Reference the collector's past purchases or known interests to make the invitation feel personal
- Include the exhibition name, artist, VIP preview date and time, venue, and any exclusive details
- Leave every invitation as a draft, unsent, for the gallery team to review and personalise further before sending
Done when Personalised VIP preview invitation drafts are saved in Gmail for every shortlisted collector.
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3
Slack - notify team to review and send invitations
slack.com How to Automate Slack
WebRun opens Slack to notify team to review and send invitations. - Post a notification to the gallery's collector relations channel listing the VIP invitation batch
- Include the number of invitations drafted and a link to the Gmail drafts for review
- Highlight any collectors who have not been contacted in more than 6 months for priority attention
Done when The team is alerted in Slack with a link to review and send the VIP preview invitation batch.
How do I automatically invite VIP collectors to gallery exhibition previews?
When a new exhibition is scheduled, WebRun opens Artlogic and identifies top collectors by purchase history, relationship tier, and known interests. It drafts a personalised VIP preview invitation in Gmail for each and alerts your team in Slack to review and send them, so your best collectors always get first access.
- Top collectors feel valued with a personalised invitation before the public opening
- No key collector is missed because they fell off the team's manual list
- Drafts are ready for review within minutes of triggering the workflow
Built for art galleries · gallery directors · collector relations managers · art dealers
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send VIP invitations without a team member reviewing them?
No. Every invitation is drafted in Gmail and left unsent. A team member reviews and personalises each one before it reaches a collector.
How does it decide which collectors are VIPs?
It reads each collector's relationship tier, total purchase history, and engagement level in Artlogic, and crossmatches their known interests with the exhibition's artist and medium.
Can I use this for a group email blast instead of individual invitations?
This workflow is designed for personalised one-to-one invitations to your top collectors. For broader list-based outreach, the gallery-collector-new-work-alerts template uses Mailchimp for group campaigns.
Related templates
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