Automated Gallery New-Arrival Collector Alerts
When a new artwork is added to Artlogic inventory, WebRun reads its artist, medium, style, and price, matches it against collector preferences on file, drafts personalised new-arrival emails in Mailchimp for review, and posts a summary to Slack so your team can approve and send.
How do I automatically alert collectors when new works arrive at my gallery?
WebRun watches Artlogic for new inventory, reads each artwork's artist, medium, and price, and matches it to collectors whose taste profiles and purchase history align. It then stages personalised new-arrival emails in Mailchimp and alerts your team in Slack to review and send them, so the right collectors hear first.
- Matched collectors are alerted before a work is shown publicly
- Every new-arrival email is personalised to the collector's known tastes
- No new work sits unannounced while the team is busy with other tasks
Built for art galleries · art dealers · collector relations managers · gallery directors
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.artlogic.netin a real browser with your saved login - no setup, no API keys. -
1
Artlogic - read new artwork and match to collectors
artlogic.net
WebRun opens Artlogic to read new artwork and match to collectors. - Open Artlogic and detect newly added inventory records
- Read the artwork artist, title, medium, dimensions, edition details, and asking price
- Search the collector database for contacts whose taste profile, past purchases, or wish lists match this work
- Compile the shortlist of matched collectors with their preferred contact details
Done when A shortlist of collectors matched to the new artwork is ready, with their contact details.
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2
Mailchimp - draft personalised new-arrival emails
mailchimp.com
WebRun opens Mailchimp to draft personalised new-arrival emails. - Create a draft campaign or individual email for each matched collector
- Address each collector by name and reference their known interests or past purchases
- Include the artwork image link, title, medium, dimensions, price, and a call to action
- Leave all emails as drafts, unsent, for the gallery team to review
Done when Personalised draft emails are staged in Mailchimp for every matched collector, ready for review.
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3
Slack - notify team to review and approve
slack.com
WebRun opens Slack to notify team to review and approve. - Post a summary to the gallery Slack channel listing the new artwork and the number of matched collectors
- Include a direct link to the Mailchimp drafts for quick review
- Tag the team member responsible for collector relations
Done when The team is alerted in Slack with a link to approve and send the matched outreach.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email collectors without my approval?
No. Every email is drafted in Mailchimp and left unsent. A team member must review and approve each one before anything reaches a collector.
How does it match collectors to a new work?
It reads each collector's taste profile, purchase history, and wish lists stored in Artlogic, then matches against the new work's artist, medium, style, and price range.
What if no collectors match the new work?
WebRun posts a Slack note confirming no close matches were found for that work, so your team can decide whether to broaden outreach manually.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.