Automated Funnel Marketing Performance Scorecard
Every Monday, WebRun opens Funnel, pulls last week's blended spend and performance by channel against target and the prior week, posts the scorecard to Teams led by the channel furthest off target, and opens a Trello card for it.
How do I get a weekly blended marketing performance report from Funnel?
WebRun pulls blended spend and performance across channels from Funnel every Monday, posts a Teams scorecard led by the channel furthest off target, and opens a Trello card with the numbers attached. It turns a multi-platform ad spend picture into a weekly list of exactly where your marketing budget needs a second look.
- The team sees blended spend and performance every Monday, no manual pulls
- The weakest channel gets a tracked Trello card instead of going unnoticed
- Cost per result is measured against your own targets, not a generic bar
Built for marketing teams · performance marketers · growth teams · marketing operations
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.funnel.ioin a real browser with your saved login - no setup, no API keys. -
1
Funnel - pull blended spend and performance
funnel.io
WebRun opens Funnel to pull blended spend and performance. - Open Funnel and pull last week's blended spend and performance by channel
- Compare each channel's cost per result against target and the prior week
- Note the channel furthest off target
Done when Every tracked channel has last week's spend and performance pulled.
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2
Microsoft Teams - post the scorecard
microsoft.com
WebRun posts to Microsoft Teams to share the scorecard. - Post the scorecard to the marketing channel with spend and cost per result by channel
- Lead with the channel that's furthest off target
Done when The team has this week's marketing scorecard in Teams.
-
3
Trello - track the underperforming channel
trello.com
WebRun opens Trello to track the underperforming channel. - Open a card for the channel furthest off target
- Attach the spend and performance numbers so the team can decide what to change
Done when A Trello card exists for the week's underperforming channel.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it change ad spend or pause a channel on its own?
No. WebRun only reports blended performance. Adjusting spend or pausing a channel is left to your marketing team.
How does it decide which channel is furthest off target?
It compares each channel's cost per result against the target you've set for it, so the scorecard reflects your own goals, not a generic benchmark.
Does it combine data from multiple ad platforms?
Yes. It reads the same blended view Funnel already builds from your connected ad platforms, so the numbers match what you'd see inside Funnel.
Related templates
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