Automated Funeral Anniversary Remembrance Outreach
Every morning, WebRun opens Passare and finds cases where the one-year anniversary of the passing falls within the next 14 days, drafts a compassionate remembrance message for each family, saves it in Gmail for director review, and posts a Slack alert so the director can send it at the right moment.
How do I send first-anniversary remembrance messages to families after a funeral?
WebRun scans Passare every morning for families whose one-year anniversary falls within the next 14 days, drafts a compassionate remembrance message for each, and queues it in Gmail for director review. The director approves and times each send. No message reaches a family without human sign-off.
- Every family receives a thoughtful anniversary message prepared 14 days in advance
- Directors review and approve every message before it reaches a family
- No eligible family's anniversary is missed, even years after the service
Built for funeral directors · bereavement coordinators · funeral home owners
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.passare.comin a real browser with your saved login - no setup, no API keys. -
1
Passare - find upcoming one-year anniversaries
passare.com
WebRun opens Passare to find upcoming one-year anniversaries. - Open Passare and search case records for deaths with a date of passing between 351 and 365 days ago
- Capture the primary family contact name, email, and the name of the deceased
- Skip any family that has previously opted out of aftercare communications
Done when All cases with anniversaries in the next 14 days are identified with contact details.
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2
Gmail - draft remembrance message for director review
gmail.com
WebRun opens Gmail to draft remembrance message for director review. - Draft a brief, compassionate remembrance message addressed personally to the primary contact
- Acknowledge the approaching anniversary and express the firm's continued care for the family
- Keep the message dignified and concise. Do not include any commercial content
- Save as a Gmail draft for director review. Do not send without explicit director approval
Done when A compassionate, ready-to-review Gmail draft exists for every family with an upcoming anniversary.
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3
Slack - alert director to review and send
slack.com
WebRun opens Slack to alert director to review and send. - Post a Slack notification listing families with upcoming anniversaries and confirming that drafts are ready
- Include the anniversary date for each family so the director can time the send appropriately
Done when The director is alerted to all upcoming anniversary drafts with the relevant dates.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the anniversary message to the family automatically?
No. Every message is saved as a Gmail draft for the director to review and approve. The director chooses exactly when to send it, ensuring the timing and wording feel right.
What if a family has asked not to receive further contact?
Families flagged as opted out in Passare are excluded from every run automatically. Only families who have not indicated a preference will appear in the anniversary queue.
How far in advance does it prepare the drafts?
By default, WebRun prepares drafts 14 days before the anniversary so the director has plenty of time to review, personalize, and choose the right moment to send.
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