Automated FullStory Funnel Drop-Off Reviews
Every Monday, WebRun opens FullStory, reads your key conversion funnel step by step for the last seven days, finds the step losing the most people and how that compares with the week before, posts it to Microsoft Teams with example sessions to watch, and pings Telegram when a step got worse.
How do I find where users drop out of my conversion funnel each week?
WebRun opens FullStory every Monday, reads your key conversion funnel step by step for the last seven days, and finds the step losing the most people plus how it compares with the week before. It posts the read to Microsoft Teams with example sessions and pings Telegram when a step worsens.
- The next experiment targets the step that actually loses people
- A worsening step is flagged the Monday after it happens
- Every number comes with sessions you can watch
Built for product managers · growth teams · UX designers · ecommerce managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.fullstory.comin a real browser with your saved login - no setup, no API keys. -
1
FullStory - read the funnel step by step
fullstory.com
WebRun opens FullStory to read the funnel step by step. - Open FullStory and load the conversion funnel you track
- Set the range to the last seven days and read the count entering and leaving each step
- Work out the drop-off at every step and compare it against the previous seven days
- Collect a few example sessions from the worst step so the behaviour can be watched
Done when Every funnel step has last week's drop-off, the change, and example sessions.
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2
Microsoft Teams - post the biggest drop-off
microsoft.com
WebRun opens Microsoft Teams to post the biggest drop-off. - Post the funnel read to your product channel
- Lead with the step losing the most people and the number it lost
- Show every step with its drop-off and the change against the week before
- Link the example sessions so anyone can watch what happened
Done when The channel has last week's funnel with the worst step called out first.
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3
Telegram - ping when a step worsens
telegram.org
WebRun opens Telegram to ping when a step worsens. - Send a short Telegram note only when a step's drop-off is worse than the week before by more than your threshold
- Name the step, the change, and how many extra people it lost
- Include one session link so the note leads straight to evidence
- Stay silent in a week where nothing degraded
Done when Any step that got materially worse has triggered a Telegram note.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it change anything in FullStory?
No. WebRun only reads the funnel you already built and the sessions behind it. It never edits a funnel, a segment, or a saved search, so your analytics setup is untouched.
Are the numbers ever estimated?
No. Every figure comes from what your FullStory funnel displays for the period. WebRun records what it reads and never fills in a number it could not see.
Does anyone outside the team see this?
No. The funnel read goes to your internal Microsoft Teams channel and the Telegram note goes to you. Session links stay inside your own tools and no customer is contacted.
Related templates
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