Automated Front Conversation Routing and Handoff
Every hour, WebRun opens Front, checks unassigned conversations in the shared inbox, creates a Trello card for anything that needs a specialist like billing or technical support, and messages the assigned teammate on WhatsApp so nothing sits unassigned for long.
How do I route unassigned Front conversations to the right teammate?
WebRun checks Front every hour for conversations sitting unassigned in the shared inbox. It creates a Trello card for anything that needs a billing or technical specialist and messages the assigned teammate on WhatsApp, so a customer conversation never waits long for the right person to pick it up.
- Unassigned conversations get routed within the hour they arrive
- Every handoff comes with a Trello card teammates can act on
- No customer conversation sits unassigned for a full shift
Built for customer support teams · operations managers · agencies · small support teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
app.frontapp.comin a real browser with your saved login - no setup, no API keys. -
1
Front - check unassigned conversations
- Open Front and list conversations sitting unassigned
- Read each conversation to judge whether it needs billing, technical, or general support
- Note the customer and topic for each
Done when Every unassigned conversation has a suggested owner.
-
2
Trello - create a card for the handoff
trello.com
WebRun opens Trello to create a card for the handoff. - Create a card on the routing board for each conversation that needs a specialist
- Include the customer name and a summary of the request
- Leave it in the To Do column for the right team
Done when Every routed conversation has an open Trello card.
-
3
WhatsApp - message the assigned teammate
whatsapp.com
WebRun opens WhatsApp to message the assigned teammate. - Message the assigned teammate with the new cards this run
- Name the customer and topic for each
- Stay quiet on runs where nothing new needs routing
Done when The right teammate has been notified for every card created this run.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it reply to the customer in Front?
No. WebRun only reads unassigned conversations and routes them. Replying to the customer stays with whichever teammate picks up the conversation.
How does it decide who a conversation needs?
It reads the conversation for signals like billing questions or technical issues and routes it to the matching specialist, rather than guessing from the subject alone.
What if a conversation is already assigned?
It only looks at conversations sitting unassigned, so anything already picked up by a teammate is left alone.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.