Automated Flodesk List Hygiene Sweeps
Every Monday, WebRun opens Flodesk, checks who has not opened any of your recent emails, groups those subscribers into a re-engagement segment, drafts a win-back email in Gmail for you to review, and posts Slack the counts so you can see the list getting healthier each week.
How do I segment subscribers who stopped opening my emails?
WebRun opens Flodesk every Monday and finds the subscribers who have not opened any of your recent emails. It groups them into a re-engagement segment, drafts a win-back email in Gmail for you to review and send, and posts Slack the list health numbers so deliverability stays strong.
- Sends go to people who read them, so deliverability stays healthy
- Quiet subscribers are grouped rather than quietly dragging open rates down
- The win-back email is written before you decide to run it
Built for creators · small business owners · email marketers · course sellers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
app.flodesk.comin a real browser with your saved login - no setup, no API keys. -
1
Flodesk - find subscribers who stopped opening
flodesk.com
WebRun opens Flodesk to find subscribers who stopped opening. - Open Flodesk and review the recent emails you sent and who opened them
- Find subscribers with no open across the window you set, such as the last ten sends
- Add them to a re-engagement segment and remove anyone who has opened since
- Keep new subscribers who have not had enough sends yet out of the segment
Done when The re-engagement segment holds exactly the subscribers who went quiet.
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2
Gmail - draft the win-back email
gmail.com
WebRun opens Gmail to draft the win-back email. - Draft a short win-back email in your own voice, asking whether they still want to hear from you
- Reference how long it has been and what they signed up for
- Leave the draft unsent for you to review, edit, and schedule as a Flodesk send
- Never email subscribers directly. WebRun only prepares the copy
Done when A win-back email sits drafted in Gmail, unsent, ready for your review.
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3
Slack - report the list health numbers
slack.com
WebRun opens Slack to report the list health numbers. - Post the week's list health numbers: total subscribers, how many are engaged, and how many moved to re-engagement
- Show the change since last week so the trend is visible
- Name the recent send with the weakest open rate
- Link back to the drafted win-back email
Done when The channel has this week's list health summary.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email my subscribers?
No. WebRun drafts the win-back email in Gmail and leaves it unsent. Nothing goes to a subscriber until you review the copy and send it yourself from Flodesk.
Does it delete anyone from my list?
No. It only adds quiet subscribers to a re-engagement segment so you can handle them separately. It removes nobody and unsubscribes nobody. Deleting stays a decision you make.
How quiet is quiet?
You choose the window. Tell WebRun to count anyone with no open across the last ten sends, or the last ninety days, and it segments exactly that group while leaving brand new subscribers out.
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Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.