Automated Flodesk Campaign Performance Recap
Every morning, WebRun opens Flodesk, finds the emails sent in the last few days, reads the delivered count, open rate, click rate and unsubscribes for each, posts a plain recap to your Microsoft Teams channel with the change against your rolling average, and flags on Telegram any send that came in below your benchmark.
How do I track how my email campaigns performed after each send?
WebRun recaps your Flodesk email results every morning. It reads the delivered count, open rate, click rate and unsubscribes for every recent send, compares each against your rolling average, posts the recap to Microsoft Teams, and flags on Telegram any campaign that missed your benchmark.
- Every send gets a results read without opening the dashboard
- A weak campaign is flagged while the audience is still warm
- Subject lines that work are named, so the next send starts from evidence
Built for email marketers · creators · ecommerce brands · small business owners · course sellers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.flodesk.comin a real browser with your saved login - no setup, no API keys. -
1
Flodesk - read results of recent sends
flodesk.com
WebRun opens Flodesk to read results of recent sends. - Open Flodesk and go to your sent emails
- Select every email sent in the last few days that has had time to settle
- Capture the subject line, send date, delivered count, open rate, click rate and unsubscribes
- Compare each figure against your rolling average for the last several sends
Done when Every recent send has its rates captured and compared with your average.
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2
Microsoft Teams - post the recap
microsoft.com
WebRun opens Microsoft Teams to post the recap. - Open your marketing channel in Microsoft Teams
- Post one block per send with subject line, delivered count, open rate, click rate and unsubscribes
- Show the difference against your rolling average on each rate
- Add a short line naming the best performing subject line of the period
Done when The marketing channel has the recap for every recent send.
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3
Telegram - flag weak sends
telegram.org
WebRun opens Telegram to flag weak sends. - Open your alerts channel in Telegram
- Post only the sends that fell below your open rate, click rate or unsubscribe benchmark
- Name the campaign, the metric that missed and by how much
- Never resend, edit or schedule an email. WebRun reports and a person decides what to do
Done when Every underperforming send has been flagged in Telegram, or nothing was posted because all cleared the benchmark.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Can it send or resend an email?
No. WebRun only reads results from sends that already went out. It never sends a campaign, never resends to non-openers, never schedules one and never edits a workflow, so no subscriber ever receives mail because of this workflow.
What counts as an underperforming send?
Whatever benchmark you set. You choose the minimum open rate and click rate and the maximum unsubscribe rate, and only sends that miss one of them get flagged on Telegram.
Why does it wait a few days before reporting?
Because opens and clicks keep arriving after a send. WebRun reads emails once they have had time to settle, so the recap reflects real performance rather than the first hour.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.