Automated EZ Texting Campaign Recap
Every Monday, WebRun signs in to EZ Texting, opens the reporting for campaigns sent in the last seven days, records sends, deliveries, failures, clicks and opt-outs for each, posts a ranked summary to Slack, and drafts a written recap email in Gmail for the person who approves the spend.
How do I report on SMS campaign performance every week?
WebRun opens EZ Texting every Monday and reads the reporting for every campaign sent in the last seven days, recording sends, deliveries, failures, clicks and opt-outs. It posts a ranked summary to Slack and drafts a written recap in Gmail for the budget owner to review and send.
- Campaign results reach the team every Monday without anyone exporting a report
- Rising opt-out rates are visible the week they happen
- Lists with high failure rates get flagged for cleaning instead of quietly wasting sends
Built for marketing teams · SMS marketers · retail and franchise operators · agencies
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.eztexting.comin a real browser with your saved login - no setup, no API keys. -
1
EZ Texting - read last week's campaign results
eztexting.com
WebRun opens EZ Texting to read last week's campaign results. - Sign in to EZ Texting and open your campaign reporting
- Filter to campaigns sent in the last seven days
- For each campaign record the list, the send count, deliveries, failures, clicks, and opt-outs
- Work out the delivery rate and the opt-out rate per campaign
- Compare each campaign against your usual range so outliers stand out
Done when Every campaign from last week has its delivery, click, and opt-out numbers.
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2
Slack - post the performance summary
slack.com
WebRun opens Slack to post the performance summary. - Post the weekly summary to your marketing channel
- Rank campaigns by click rate and show delivery rate beside each
- Flag any campaign whose opt-out rate ran above your normal range
- Flag lists with a high failure rate, which usually means stale numbers
- Note the week over week change on the headline numbers
Done when The marketing channel has last week's ranked campaign summary.
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3
Gmail - draft the written recap
gmail.com
WebRun opens Gmail to draft the written recap. - Compose a short written recap addressed to the budget owner
- Lead with what worked, then what underperformed, then the opt-out picture
- Suggest which lists need cleaning based on failure rates
- Leave the email in Drafts. You review the numbers and send it yourself
Done when The recap email is drafted and waiting for your review.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send text campaigns?
No. WebRun only reads reporting. Creating, scheduling, or sending a campaign is never done by the run, so no message reaches a subscriber without a human deciding to send it.
Does the recap email go out on its own?
No. The Gmail recap is left in Drafts. You read the numbers, edit anything you want, and press send yourself.
How does it know a campaign underperformed?
It compares click, delivery, and opt-out rates against your own recent range rather than an invented benchmark, so a bad week is judged against how your lists normally behave.
Related templates
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