Keep tenants and prospects warm with timely touchpoints
Every Monday, WebRun scans Buildout for tenant contacts and prospects overdue for a scheduled touchpoint based on your defined cadence, drafts a personalized check-in for each in Gmail, and adds them to the right Mailchimp nurture sequence for ongoing relationship maintenance.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically send touchpoint reminders to tenants and prospects in my CRE CRM?
WebRun scans Buildout every Monday for tenants and prospects overdue for a touchpoint, drafts a personalized check-in email per contact in Gmail for the broker to review and approve, and enrolls each contact in the right Mailchimp nurture sequence so no CRE relationship goes cold between deals.
- No tenant or prospect relationship goes cold because a touchpoint was forgotten
- Brokers have personalized check-in drafts waiting in Gmail every Monday morning
- Every overdue contact is enrolled in a Mailchimp nurture sequence to stay top of mind
Built for commercial real estate brokers · tenant rep brokers · CRE leasing agents · brokerage relationship managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.buildout.comin a real browser with your saved login - no setup, no API keys. -
1
Buildout - find contacts due for a touchpoint
buildout.com How to Automate Buildout
WebRun opens Buildout to find contacts due for a touchpoint. - Open Buildout CRM and filter contacts by last-activity date
- Identify tenants and prospects with no logged activity for more than your configured touchpoint interval (default 30 days)
- Capture the contact name, company, property interest, assigned broker, and last interaction for each
Done when All contacts overdue for a touchpoint are listed with their context and last interaction date.
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2
Gmail - draft personalized check-in for each contact
gmail.com How to Automate Gmail
WebRun opens Gmail to draft personalized check-in for each contact. - Draft a short, relevant check-in for each overdue contact referencing their property interest or last conversation
- Keep the tone warm and low-pressure, focused on providing a useful market update
- Leave every draft in Gmail for the assigned broker to review and approve before sending
Done when A ready-to-send personalized check-in draft is in Gmail for every overdue contact.
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3
Mailchimp - add contact to the nurture sequence
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to add contact to the nurture sequence. - Add each overdue contact to the appropriate Mailchimp nurture audience based on their property type interest
- Enroll them in the relevant drip sequence if they are not already active in one
- Confirm the enrollment and log the Mailchimp audience name back to the Buildout contact notes
Done when Every overdue contact is enrolled in a Mailchimp nurture sequence and the enrollment is logged in Buildout.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send check-in emails to tenants or prospects automatically?
No. Every check-in email is drafted in Gmail and held for the assigned broker to review, personalize, and send. No email reaches a contact without your explicit approval.
How does it choose which Mailchimp sequence to enroll a contact in?
It maps the contact's property type interest in Buildout to a Mailchimp audience you define during setup. You control which sequence each property type maps to.
What if a contact is already in a Mailchimp sequence?
WebRun checks the contact's active Mailchimp enrollment before adding them. If they are already in a relevant sequence, it logs the status in Buildout and skips the duplicate enrollment.
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