Keep tenants and prospects warm with timely touchpoints
Every Monday, WebRun scans Buildout for tenant contacts and prospects overdue for a scheduled touchpoint based on your defined cadence, drafts a personalized check-in for each in Gmail, and adds them to the right Mailchimp nurture sequence for ongoing relationship maintenance.
- No credit card
- Under $0.01 per run
- Cancel anytime
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.buildout.comin a real browser with your saved login - no setup, no API keys. -
1
Buildout - find contacts due for a touchpoint
buildout.com How to Automate Buildout
WebRun opens Buildout to find contacts due for a touchpoint. - Open Buildout CRM and filter contacts by last-activity date
- Identify tenants and prospects with no logged activity for more than your configured touchpoint interval (default 30 days)
- Capture the contact name, company, property interest, assigned broker, and last interaction for each
Done when All contacts overdue for a touchpoint are listed with their context and last interaction date.
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2
Gmail - draft personalized check-in for each contact
gmail.com How to Automate Gmail
WebRun opens Gmail to draft personalized check-in for each contact. - Draft a short, relevant check-in for each overdue contact referencing their property interest or last conversation
- Keep the tone warm and low-pressure, focused on providing a useful market update
- Leave every draft in Gmail for the assigned broker to review and approve before sending
Done when A ready-to-send personalized check-in draft is in Gmail for every overdue contact.
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3
Mailchimp - add contact to the nurture sequence
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to add contact to the nurture sequence. - Add each overdue contact to the appropriate Mailchimp nurture audience based on their property type interest
- Enroll them in the relevant drip sequence if they are not already active in one
- Confirm the enrollment and log the Mailchimp audience name back to the Buildout contact notes
Done when Every overdue contact is enrolled in a Mailchimp nurture sequence and the enrollment is logged in Buildout.
How do I automatically send touchpoint reminders to tenants and prospects in my CRE CRM?
WebRun scans Buildout every Monday for tenants and prospects overdue for a touchpoint, drafts a personalized check-in email per contact in Gmail for the broker to review and approve, and enrolls each contact in the right Mailchimp nurture sequence so no CRE relationship goes cold between deals.
- No tenant or prospect relationship goes cold because a touchpoint was forgotten
- Brokers have personalized check-in drafts waiting in Gmail every Monday morning
- Every overdue contact is enrolled in a Mailchimp nurture sequence to stay top of mind
Built for commercial real estate brokers · tenant rep brokers · CRE leasing agents · brokerage relationship managers
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send check-in emails to tenants or prospects automatically?
No. Every check-in email is drafted in Gmail and held for the assigned broker to review, personalize, and send. No email reaches a contact without your explicit approval.
How does it choose which Mailchimp sequence to enroll a contact in?
It maps the contact's property type interest in Buildout to a Mailchimp audience you define during setup. You control which sequence each property type maps to.
What if a contact is already in a Mailchimp sequence?
WebRun checks the contact's active Mailchimp enrollment before adding them. If they are already in a relevant sequence, it logs the status in Buildout and skips the duplicate enrollment.
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