Follow up with every property tour prospect automatically
Every morning, WebRun scans Buildout for property tours completed the previous day, drafts a personalized post-tour follow-up email for each prospect, and queues an optional SMS reminder via Twilio, all for broker review before sending.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically follow up with prospects after a commercial real estate property tour?
Every morning, WebRun scans Buildout for tours completed the previous day, drafts a personalized follow-up email per prospect in Gmail referencing the specific property shown, and queues an optional SMS via Twilio, all for broker review before sending, so no post-tour touchpoint is ever missed.
- Every tour prospect receives a personalized follow-up the next morning
- Brokers save 20 or more minutes per tour on manual drafting
- No prospect is forgotten because a busy showing day pushed follow-ups aside
Built for commercial real estate brokers · tenant rep brokers · leasing agents · investment sales teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.buildout.comin a real browser with your saved login - no setup, no API keys. -
1
Buildout - find tours completed yesterday
buildout.com How to Automate Buildout
WebRun opens Buildout to find tours completed yesterday. - Open Buildout and filter activity to tours marked as completed in the past 24 hours
- Capture the prospect name, company, contact details, property toured, and assigned broker
- Note any tour feedback or objections logged in the deal notes
Done when Every tour completed yesterday is listed with prospect and property details.
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2
Gmail - draft follow-up email for each prospect
gmail.com How to Automate Gmail
WebRun opens Gmail to draft follow-up email for each prospect. - Draft a warm, personalized follow-up email for each prospect referencing the specific property toured
- Include a next-step offer such as a proposal, comparables, or a second showing
- Leave each draft in Gmail for the broker to personalize and send. Do not send automatically.
Done when A ready-to-send draft post-tour follow-up is in Gmail for every prospect.
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3
Twilio - queue optional SMS follow-up for review
twilio.com How to Automate Twilio
WebRun opens Twilio to queue optional SMS follow-up for review. - Draft a short SMS follow-up text for each prospect if a mobile number is on file
- Reference the property address and offer to answer questions
- Queue each SMS as a draft for the broker to review and approve before sending
Done when Optional SMS drafts are queued for broker approval for every prospect with a mobile number.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send emails or texts to prospects without my approval?
No. All follow-up emails are left as Gmail drafts and SMS messages are queued for your review. Nothing is sent to a prospect automatically.
Can I customize the follow-up tone for different property types?
Yes. During setup you can provide tone guidelines and example follow-ups by property type. WebRun uses them to tailor each draft to the right voice for industrial, office, retail, or multifamily deals.
What if the broker already followed up manually?
Log the follow-up as an activity in Buildout. WebRun checks for existing same-day activity and skips drafting for prospects who have already been contacted.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.