Automated Constant Contact List Health
Every Monday, WebRun opens Constant Contact, reads bounce, unsubscribe, and complaint rates for last week's sends, writes them into an Airtable list-health table, and books a clean-up block in Google Calendar whenever a rate crosses the limit you set.
How do I monitor bounce and unsubscribe rates on my email list?
WebRun opens Constant Contact every Monday and reads bounce, unsubscribe, and complaint rates for last week's campaigns. It logs each send in an Airtable list-health table with rolling averages per list, and books a clean-up block in Google Calendar whenever a rate crosses the limit you set.
- Deliverability problems surface after one bad send, not after a blocklisting
- Every campaign leaves a row in a trackable list-health history
- Clean-up work gets booked rather than postponed
Built for email marketers · small business owners · nonprofits · marketing agencies
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
login.constantcontact.comin a real browser with your saved login - no setup, no API keys. -
1
Constant Contact - read bounce and unsubscribe rates
constantcontact.com
WebRun opens Constant Contact to read bounce and unsubscribe rates. - Open Constant Contact and go to the reporting view for last week's sends
- Capture sends, deliveries, bounces, unsubscribes, and spam complaints for each campaign
- Split bounces into hard and soft so a bad address is not confused with a full mailbox
- Note which list each campaign went to and its size at the time of sending
Done when Every send from last week has its delivery, bounce, unsubscribe, and complaint figures.
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2
Airtable - log the list-health trend
airtable.com
WebRun opens Airtable to log the list-health trend. - Open the list-health base in Airtable
- Add one row per campaign with delivery rate, hard bounce rate, unsubscribe rate, and complaint rate
- Update the rolling averages per list so a single bad send does not read as a trend
- Mark any list whose hard bounce or complaint rate crossed your limit
Done when Every campaign has a row and each list has an updated rolling average.
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3
Google Calendar - book clean-up time when rates climb
calendar.google.com
WebRun opens Google Calendar to book clean-up time when rates climb. - Open your marketing calendar in Google Calendar
- Add a list clean-up block this week for any list that crossed a limit, naming the list in the title
- Put the offending rate and the campaign in the event description so the context travels with the block
- Never delete a contact, unsubscribe anyone, or send a campaign. Those stay human actions
Done when Clean-up time is booked for every list that crossed a limit.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send campaigns or delete contacts?
No. WebRun reads reporting and writes to Airtable and your calendar. It never sends or schedules a campaign, never deletes a contact, and never unsubscribes anyone, so your lists and your sending stay entirely under your control.
What rate should worry me?
You set the limits, and the defaults follow common email practice: hard bounces and spam complaints matter most because mailbox providers watch both. Unsubscribes are logged too, since a rising rate usually signals a content or frequency problem.
Why book calendar time instead of just alerting?
Because list clean-up gets postponed when it is only a notification. A booked block with the list name and the offending rate in the description turns the alert into work that actually happens that week.
Related templates
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